Cosmoprof Hong Kong is back to take over the island and put the focus on hair and beauty innovations and the consumer experience. The 23rd edition of the iconic expo will once again span two venues to utilise the full extent of the region in celebrating the industry as well as Hong Kong’s incomparable culture.

Set from November 13 to 15, the first stage of the expo, titled Cosmopack Asia, will be held at AsiaWorld-Expo, offering creative products and solutions formed on the production side of the beauty process, including an insider look at raw materials, ingredients, machinery, packagaing, labelling and more. The second stage of the event, the titular Cosmoprof Asia, will again be held at Hong Kong Convention and Exhibition Centre, specialising in finished products across a range of sectors such as perfumery and cosmetics, beauty salon and spa, hair, nail and accessories, naturals and organics.

New programs and initiatives once again make the event a must-attend, with special features designed to facilitate networking and showcase global products that are driving the market forward. Customisation, a major emerging trend in the international hair and beauty market, will be a big talking point and focus at the event.

Importantly for hair professionals, a highlight of the event will be dedicated to the hair sector, with live demonstrations and shows at Cosmoprof Onstage. This feature is made possible through the collaboration with AHMA – Asia Hair Masters Association, Hong Kong, which will host the Hong Kong Hair and Styling Arts Festival 2018 on 14 and 15 November comprising hair contest, awards ceremony and industrial summit. The context is expected to host 2000 audience and thousands of audience members at the award ceremony and hair show finale. The stage will also present previews of makeup techniques, nail trends, innovative beauty treatments and product designs.

Cosmolab, in collaboration with Opal Cosmetics, also looms as a hero feature, showcasing the process of creating a personalised shampoo with bold, modern technology. Attendees will interact with a robot, which will act as a sales person and chemist, storing specific analytics on hair types and features of each visitor to develop a uniquely formulated shampoo sample as a giveaway. Another headline feature is the SKINTONIC installation designed by the International design agency Centdegrés that presents a unique experience showcasing the production to the retailing of this brand across both fair venues.

Education remains pivotal to Cosmoprof, with a series of presentations and round table discussions scheduled with leaders, experts and key figures in a range of hair and beauty industries, all under the banner of Cosmotalks. Trends, business talks, consumer values, the evolution of the beauty industry, new technologies and more will all be discussed.

It’s an all-encompassing experience in the convention centre doors, and the journey beyond those walls into Hong Kong’s thriving cultural landscape is just as riveting. Book your tickets and register now for a truly life-changing trip this November.

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