Beloved Australian haircare brand CPR celebrated 60 years of their illustrious brand this month, gathering their team members and media partners at Tankstream in Sydney for a cocktail event to honour the milestone.
The event treated guests to canapes, live music and a celebratory cake cutting to mark six decades. Speeches from the brand’s founder John Donnelly, his wife and business partner Roberta and their son, the brand’s CEO and the creator of CPR Colour, Cass, spoke to the anchoring family values that drive the brand forward. The trio spoke about the expanding brand family and the inimitable connection the company has with team members and salons. They also discussed the 60 year evolution of CPR, starting in John and Roberta’s garage between just the two of them, to the thriving company it is today.
CPR has built this history as predicated on values of creativity, sustainability and community, with a ‘Salon First Philosophy’ that places the hairdresser at the heart of the brand.
The company boasts Australian-made products in categories based on individual hair types across haircare, styling and finishing, which specifically cater to Australia’s diverse climate and outdoor lifestyle to garner the best results. It also offers a predictable, true to-swatch colour system. The brand focuses on natural ingredients to create ecofriendly products that are gentle on hair and the environment.
Beyond the products, CPR has fostered a network of like-minded hairdressers and created a platform for sharing tips, ideas, and support. This sense of community has been further amplified with The Circle, a salon community platform for hairdressers to exchange formulas and advice, as well as participate in competitions.
The brand showcased this commitment to community and competition by announcing the winner of the first ever Mane Event competition, hosted with The Circle, which saw a vast array of entries in its inaugural event. The evening congregated the top three, Chloe Taylor of Loe Hair in Newcastle, Paul Graham of Paul and Paul Salon on the Gold Coast and Kirsty Bowler of Hair to Be in Alexandria Hills, QLD, ultimately announcing Chloe as the winner. The second iteration of the competition will open on September 1 of this year.
Happy 60th birthday to this beloved national brand.
For more information visit www.cprhair.com
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