Join us in ushering in a very fresh new look for the beloved Australian haircare brand CPR, which has been stunningly made over with hues that, fittingly, reflect our own Australian landscape and native flora. The new product aesthetic is much more modern, enhancing salon shelves and bathroom décor with product categories that are still variously hued, but more muted and considered.
“As we flow with the shift in the market, we lean into our family run one hundred percent Australian owned company,” explained Cass Donnelly, CEO of CPR Hair. “The rebrand is about capturing the colours of Australia and moving with the tides to ensure we inspire others. I’m extremely proud of where we have landed with the new look. It has brought us forward, keeping the family spirit burning strong. I am now excited for the new industry education to follow and wish to invite all salon owners to join us on this adventure.”
The brand celebrated this new phase over breakfast at the Atrium at the famous Grounds of Alexandria, capturing this aesthetic essence in the iconic space. Live acoustic tunes, delicious morning canapes, personalised hair prescriptions and the ability to see and understand the new look and packaging treated beauty media to the new experience of CPR.
“We have a brilliant team working around the clock to bring each vision to life. With these big movements we know we will create waves of inspiration,” Cass said. “The new look for CPR is about more than just a trend or fitting nicely into your bathroom décor. It’s bringing back the importance of the words we keep close to our hearts – Australian, natural and innovative.”
Founded in 1963 in Australia, CPR will celebrate 60 years next year, and it owes much of that consistent success to a distinct professional focus at the centre of the brand.
“The salon community was and always has been the heart of our company. We set out to produce quality products and services to the hairdressing industry and, for the last 59 years, it’s been our passion. Our salons are why we do what we do, and we wouldn’t have it any other way,” the brand said. “Creating beautiful products exclusive to our salon community is what drives us forward. We are proud to work with our salon family and to build the industry together.”
The brand is similarly predicated on a strong sense community, built from their basis as an Australian, family-owned business. CPR are passionate about providing premium quality care and colour innovations at an affordable price for salons and clients. Their products continue to champion this ethos within the refreshed designs.
Within this aesthetic refresh, and coinciding with the flora of Australiana it’s inspired by, a strong ethos of sustainability is naturally front and centre as well. As such the packaging has been innovated with these environmental considerations in mind.
“We’re striving to make everything better, and our packaging is no different,” the brand said. “We’re taking steps towards becoming more sustainable for a greener future. From introducing post-consumer recycled material to reducing plastic consumption across our entire range, we’re investing in environmentally focused initiatives that improve sustainability for the preservation of our beautiful planet. We’re proud to say our packaging is recyclable and uses less plastic than our previous ranges.”
“We use natural technologies across our whole product range, and all of our products are sulphate and paraben free, using no formaldehyde or PEG, resulting in a product that is both good for you and the environment.
On the eve of their sixtieth year, CPR is fresher, more modern, more sustainable and more community-minded than ever. Discover and explore the all-new CPR.
For more information visit www.cprhair.com
Catch up with INSTYLE and Styleicons!
- Subscribe to our bi-monthly magazine
- Check out www.styleicons.com.au
- Subscribe to our twice-weekly newsletter
- View our digital magazine
- Follow us on social media on Instagram, Facebook and LinkedIn