CPR have debuted their Spring Summer editorial campaign, which is titled Uninterrupted, and is dedicated to concepts of individuality, acceptance and celebrating uniqueness.
The campaign captures the hair industry’s commitment to inclusivity, challenging the status quo and empowering individualism beyond societal expectations. The editorial campaign also explores hair as an art form, avenue for self-expression and even a storytelling device.
Three looks and models comprise this campaign and ethos. For Candice, a 70s style powder blonde mullet evokes a retro but ever trending cool factor. For Layla, wild copper curls become the epitome of a wearable statement. For Tanmai, embracing gender fluidity was key, with a warm, natural brunette, plenty of shine and a salon relevant cut. CPR Colour technology was instrumental in creating these looks.
The team behind the campaign was led by CPR Lead Campaign Stylist Natalie Henry, whose passion for self-expression and female empowerment drove the ethos of the campaign. CPR Ambassador Stylists Chrish Peterson and Victoria Mousset were also vital to the campaign creation. Photographer Lyn Taylor, makeup artist Ana Costa and stylist Alicia Feebrey worked with the location, individuality of the models and cohesive environment to lend their talents to the ideal creative direction for the shoot.
CPR will extend this ‘Empowering You’ message in their education and partnerships with emerging hairdressers, in an opportunity for three hairdressers that showcases the support, opportunities and empowerment that is core to the brand.
“CPR is committed to the empowerment of our future hair stylists. In 2024, when you book any education workshop through CPR, we invite you to bring your apprentice for free,” the brand explained. “Through education, mentorship and opportunities for growth, young hair stylists are uplifted and inspired, nurturing their potential and guiding them beyond their dreams. Empowering the next generation means cultivating a community where innovation and collaboration thrive and where passion and talent are celebrated.”
Championing creative expression, education and individuality, CPR’s core values are clear in Uninterrupted and their initiatives through 2024 and beyond. Here’s to the next generation of self-expression.
For more information visit www.cprhair.com/empowerment
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