Sydney’s centre for luxe is open for business and only getting bigger, courtesy of retail juggernaut David Jones.
The company has unveiled the first step of its new luxury location, a flagship retail destination in the heart of Sydney’s city. The franchise opened up the ground floor Luxury Beauty and Designer Accessory space with counters from premium beauty brands such as Chanel, Tom Ford Beauty, YSL, Dior, Giorgio Armani and Guerlain, as well as designer accessories, with the requisite elegant soiree to celebrate.
“The opening of Ground Floor is an exciting milestone in the redevelopment of the Elizabeth Street Flagship. Beautiful product and amazing experience is at the heart of our offering and our new luxury beauty and designer accessories floor is an exceptional example of this at a scale previously unseen in Australia. We believe the David Jones Elizabeth Street Ground Floor is an embodiment of David Jones’ original mission: ‘to sell the best and most exclusive goods’ and we look forward to sharing this new floor with our customers,” said David Jones CEO, Ian Moir.
At its completion in April 2020, David Jones Elizabeth Street will be a 12-floor flagship store for local and international brands. Something to look forward to for the new decade.
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