Eco-conscious hair brand Davines has joined forces with the Reef Restoration Foundation, with the luxury Italian haircare label partnering with this important not-for-profit for the second straight year. Incorporated into the brand’s annual sustainable beauty campaign, Davines continues to champion sustainability and community in this annual endeavour.
The Reef Restoration Foundation aids coral restoration in the diverse ecosystem of the Great Barrier Reef. The foundation does important work in rehabilitating corals that have experienced mass bleaching events. The initiative establishes ocean-based coral nurseries to grow new corals, thus restoring vitality and marine life in the impacted areas.
This year, the brand’s continued commitment to regenerating and protecting the iconic Great Barrier Reef landmark will define their 2022 sustainable beauty campaign. For the month of April, Davines Australia will commit $2 for every sale of their specially designed Shampoo & Conditioner duo packs to the foundation to assist in the regeneration of the coral reef. The tailored collection options alternately protect, hydrate and nourish the hair in specificised care, while also caring for the environment. A myriad of Davines technologies are available in the campaign, from the Essentials, Heart of Glass and OI ranges.
With care and sustainability at its most luxurious, Davines continues to put client and planet dually front and centre. Support the brand this earth month.
For more information visit www.myhaircare.com.au