Earlier this year hair brand Davines announced its 2022 partnership with The Reef Restoration Foundation, further solidifying its ethos with an important initiative that’s close to home.
The Reef Restoration Foundation provides vital assistance to the Great Barrier Reef in an attempt to reverse the damage of global warming through the restoration of its ecosystem, and Davines is helping them in this crucial endeavour.
Davines have since announced the efforts of this initiative resulted in two tree nurseries planted in the last six months. Each tree nursery collects coral colonies that have become loose in the reef, the coral is then tended to by the team at the Reef Restoration Foundation to ensure it can grow quicker free from parasite, predators and competitors until they are healthy enough to be placed back on the surface of the reef.
Davines has a mission to help the world, through beauty, ethics and sustainability, with a commitment to the global community. In practising this, their mantra is to “think global and act local” to create a positive impact on the environment and surrounding communities.
This year, the brand’s continued commitment to regenerating and protecting the iconic Great Barrier Reef landmark defined its 2022 sustainable beauty campaign. In April of this year, Davines Australia committed $2 for every sale of their specially designed Shampoo & Conditioner duo packs to the foundation to assist in the regeneration of the coral reef. The tailored collection options alternately protect, hydrate and nourish the hair in specified care, while also caring for the environment. A myriad of Davine’s technologies are available in the campaign, from the Essentials, Heart of Glass and OI ranges.
With care and sustainability at its most luxurious, Davines continues to put client and planet dually front and centre.
Davines provided an interview with the CEO of Reef Restoration Foundation, Ryan Donnelly, detailing their restorative efforts below.
Where is the Davines coral tree/s located?
“The Davine’s tree is located at our R&D site at Fitzroy Island, near Cairns. This is where we installed the first ever coral nursery on the Great Barrier Reef in 2017 and it remains a critical site for us, despite establishing production nurseries at Hastings Reef and Moore Reef.”
What are The Reef Restoration Foundation’s efforts at current?
“Reef Restoration Foundation practices assisted reef recovery. We attempt to hasten the natural process of recovery by giving it a head start after disturbance. Our immediate aim is to create a structurally complex habitat. Our longer-term goal is to care for our out planted corals through to reproductive viability so they can regenerate reefs as nature intended.”
“To achieve our immediate aim, we install tree frame nurseries that are suspended in the water column. We collect coral colonies that have become loose from the reef through wave action and that would eventually die. We breathe new life into these corals by cutting them into finger-sized fragments and affixing them into the tree frame nurseries. These fragments are then free from parasites, predators and competitors and they grow more quickly. After a few months, the fragments have regained their vitality and can be planted back onto the reef. We leave about 20% of the corals in the nursery to cut and restock the nursery.”
For more information visit www.myhaircare.com.au and www.reefrestorationfoundation.org
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