Media and influencers were treated to a one-on-one styling session with 2019 Hair Expo Australian Hairdresser of the Year Dee Parker Attwood at an exclusive Surry Hills salon.
Dee, who holds the current major Hair Expo title, was recently nominated as the only Australian finalist at the International Hairdressing Awards and is also a Schwarzkopf Professional national ambassador, showcased her incredible skills at Prema.
Each guest was given a shampoo in the edgy, trend-driven and luxe designed salon before their hair was turned into a masterpiece thanks to the assembled team, under the direction of Dee.
While in the hot seat, each attendee was given a run down of the latest Schwarzkopf Professional products before their hair was dried and styled using products from the OSiS+ Texture range that best suited their hair.
Dee, who you’ll usually find in Wieselmann, South Yarra, tending to the tresses of Melbourne’s elite, said it was great to be up in Sydney again for the event. She spoke in depth about the newly established relationship that Prema and Schwarzkopf Professional had formed, as well as the hair trends expected to be big in 2020.
Following the event, each person was given the chance to show off their new look with a professional head shot. Everyone was also given a bespoke goodie bag containing the latest Schwarzkopf Professional products to take home.
A fitting way to celebrate this renowned and luxury new partnership.
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