A new app powered by Australian start-up piiq Digital Pty Ltd has been created to help hairdressers sell more haircare and retail products, while also transforming how hair professionals communicate with their clients. Meet TheHair.App, an AI-powered consultation and haircare recommendation app for hairdressers, which is set to change the game in salon services in 2023.
The app works by using cutting-edge software to scan and assess the client’s hair type and face shape. It will then provide personalised suggestions to suit and accommodate this look, recommending products and insights for the hair look and its health and care. The tool recommends salon services and treatments as well as the retail suggestions.
The AI technology assesses various hair factors, from length, to density, colour, aesthetic, style, porosity and more, and has forums for the client to fill out moodboard and lifestyle criteria to build on the AI’s understanding and knowledge.
The app took five years in development, with an AUD$5 million investment into the research and development of the tool, some of which came from the Government to pioneer this technology. The development necessitated teaching the artificial intelligence the behaviors and textures of hair in ways that revolutionise the combination of science and hair and beauty.
From a professional perspective, hairdressers can use the app to elevate consultation services with clients, while also upselling retail products fully through the app. Hairdressers can individually adjust and track the client’s app progress, merging their expertise and the futuristic software to ensure engaging, tailored care, recommendations and hair insights.
The app builds excitement and engagement for the salon visit, where hairdressers can send their clients a personalised link, added to their booking reminder, several days before the actual appointment, so that clients can create moodboards and get their hair assessment ahead of time, and have time to experiment with the technology. These updates to the client profile get automatically shared with the hairdresser to prep the visit and save time in salon, while also boosting customer satisfaction ratings.
“We’re thrilled to offer this innovative solution to hairdressers and to run digital brand activation programs with leading haircare brands,” said Richard Kavanagh, Co-Founder. and CEO. “We believe that this app will not only make it easier for hairdressers to connect and create with their clients but also improve the client’s overall experience removing anxieties around a new look early in the customer journey.”
The app is available on any device in Australia, New Zealand, the US, Canada and the UK. Hairdressers can create a free account to use a wide set of features before unlocking the full client management and reporting features under a paid plan.
Elevate your salon services, retail profits and client communication with a futuristic salon app worthy of 2023.
For more information visit https://thehair.app
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