Electricals conglomerate Dyson have announced an important launch hitting the market in 2024, with the upcoming arrival of the Dyson Airstrait™ straightener. The tool allows hair to be styled from wet to dry with no hot plates and no heat damage, working with powerful, focused airflow to dry and straighten the hair simultaneously.
Dyson has been researching the science of style for over a decade and have invested half a billion pounds to innovate in this sphere. The company have studied categories including the structure of hair, airflow dynamics and thermal, mechanical and chemical damage and its effect on hair. The Airstrait™ straightener is predicated on the concept of hydrogen bonds within each hair strand and how they must be broken and reset to hold a new shape. The brand found that styling with powerful airflow from wet hair results in less need for high heat, creating more shine and less frizz and flyaways. This intelligent approach to heat and airflow is utilised to straighten the hair while maintaining volume, movement and hair health, and to succeed in styling wet and dry hair.
The tool has been engineered for multiple hair types and promises smoothness, movement and shine, as well as an efficient, fast styling process. The technology importantly prioritises hair health and quality, featuring intelligent heat control like the rest of the Dyson range, where glass bead thermistors measure the temperature of the airflow 30 times per second so heat can be optimised and regulated in order to prevent heat damage and protect the hair’s natural shine.
The machine also has two 1.5mm apertures along the arms of the tool. Airflow is accelerated through those apertures, creating two high-velocity downward blades of air, with a focused jet of air projected at a 45° angle. This directional, downward force straightens the hair as it dries, with control, helping to align the hair strands for smooth and shiny results.
“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ Straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style,” said James Dyson, Founder and Chief Engineer.
Other features include the tool’s Hyperdymium™ motor, which is a Dyson hero technology as ideally light, small and powerful to maximise the build and abilities of the tool. This technology is complemented by a 13-blade impeller that spins up to 106,000rpm, propelling over 11.9 litres of air through the machine per second to generate up to 3.5kPa of air pressure. The small 27mm motor fits in the handle for ergonomic suitability. These components combine to ensure hair can be straightened and dried simultaneously.
The tool also offers two styling modes, of Wet and Dry, and a Cool mode to set the style. The Wet and Dry modes are pre-set with the specific heat and airflow combination for the best results, with versatile heat options in both modes to choose from, and a top up boost function for dry hair. The Airstrait™ also has two speed settings, low flow and high flow, as well as a cold shot and root drying mode.
Start counting down to 2024 for this ground-breaking launch.
For more information visit www.dyson.com.au
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