Global haircare and electrical juggernaut Dyson have announced South Korean singing and acting superstar JISOO as an Ambassador for the brand. JISOO boasts 77 million Instagram followers, speaking to her global prestige.
“JISOO is an aspirational, modern and timeless beauty who plays an important role in celebrating natural beauty and elevating hair health,” shared Kathleen Pierce, Dyson Beauty President. “We are delighted to welcome her to the Dyson family.”
“I’m really excited to be the Ambassador for Dyson Hair Care products, which I use on a daily basis,” JISOO added. “I’m always interested in maintaining healthy hair. The intelligent heat control in Dyson Hair Care machines prevents hair damage from extreme heat and helps maintain healthy hair effortlessly, which is why I use Dyson Hair Care machines. Dyson products have always been essential to me, that help me create easy and gorgeous hair styling with less effort.”
Ushering in this role, JISOO headlined a campaign with the limited-edition Dyson Airwrap™ Multi Styler in Ceramic Pop, showcasing the power of the tool to style all hair types with no heat damage. JISOO’s job in the spotlight means she particularly requires tools that fight heat damage, even with regular styling. JISOO prefers straight, shiny and healthy look hair in classic styles, which Dyson tools effortlessly create.
“I’m particularly pleased with the Dyson Airwrap™ multi-styler, which not only protects my hair from damage, but also makes my styling routine so much simpler,” JISOO shared, citing this as a favourite tool.
“I’m looking forward to trying out the new Dyson Airstrait™ straightener to create a straight
style with more volumes. I’ve always been a fan of the classic straight hair and I’m
impressed with the fact that Dyson Airstrait™ straightener can dry and straighten wet hair
without damaging it. I also love the fact that it can add just the right amount of volume to
straight hair,” she added.
To celebrate the announcement, fans of Dyson and JISOO are encouraged to share their styles using Dyson tools and JISOO-inspired healthy hair looks with tags such as #dysonhair, #dysonbeauty and #EffortlessBeautybyDyson and tagging @dyson_anz on social media.
For more information visit www.dyson.com.au
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