The Dyson Airwrap Styler has been elevated even further, with four new attachments to take your styling prowess to somehow even greater levels. The new attachments allow for the styling of hair of various lengths, styles and textures as an ideal retail option or kit must-have. The savvy tool is a feat of engineering, using jets of air to create curls, waves and finishes, and the new attachments add to that technology.
The attachments include new lengthened barrels in both 40mm and 30mm widths, catering to longer hair styles and being able to style larger, full sections of styling at a time. The release also incorporates new brush attachments, the small soft and firm smoothing brushes, which allow the users to style fringes and smaller sections of hair, with the specific technology ensuring precise detailing and shaping capabilities.
More broadly, the Airwrap is based around the brand’s innovative and groundbreaking digital motor, built to create Dyson’s own unique styling phenomenon titled the Coanda effect. The phenomenon utilises a high-speed jet of air flow across a surface, which attaches itself to the surface due to the difference in air flow. This has been harnessed by Dyson’s team of aerodynamicists to combine with heat for ultimate, futuristic styling, allowing for a variety of styling capabilities, offering a sleek finish and preventing heat damage.
Heat and pressure are expertly balanced with high velocity jets of air, and without the need for extreme heat, to produce these results, as anchored around the brand’s inimitable motor. The tool was built over six years, with 642 prototypes, as built by 230 engineers and scientists to the tune of 24 million pounds of financial investment into research and development.
“We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved,” said James Dyson, the brand’s founder.
“As stylists, we often see the damage that extreme heat can have on hair. Many women have had to compromise on the condition of their hair to create the styles they want,” added Peter Thomsen, Dyson Australia ambassador. “So it’s incredible that Dyson has engineered a tool that enables women to achieve so many different styles and have the best possible hair styling experience. The Dyson Airwrap styler is a game changer, it’s what the styling industry has been waiting for.”
Other must-have features of the tool include intelligent heat control that measures temperature constantly and consistently with a glass bead thermistor and a microprocessor to transmit data and regulate temperature. Additionally, these new attachments add to the already extensive list of attachments available including barrels and brushes such as the round volumising brush, as well as a pre-styling dryer.
Dyson continues to innovate and elevate the hair styling game. Ensure these new tools and attachments are a gift to your salon, your retail shelf or, let’s be honest, your own kit.
For more information visit www.dyson.com.au
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