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Dyson Host Hair Science 2.0 Event

Major electricals conglomerate Dyson once again paved the way in the hair industry by educating on the science behind their tools, congregating hair legends and important engineers such as trichologist and educator, Simone Lee, Dyson Styling Ambassador and Creative Director of Wild Life Hair, Jayne Wild, Dyson Senior Principal Scientist who leads Dyson Hair Science Research, Rob Smith, and Dyson Advanced Design Engineer, Robyn Coutts to educate in this field. The follow up event to last year’s science focussed soiree centred on the personal care category, particularly as this pertains to upcoming winter, by sharing significant information about the brand’s innovative tools and the nature of hair itself.

“At Dyson, we reinvent and disrupt ourselves constantly. We transform every category we enter with radical and iconic reinventions that work, perform and look very different. Our approach to understanding the science of hair is obsessive – we’re committed to studying hair from root to tip, how it reacts to stress, how to keep it looking healthy and how to style it,” Robyn said.

“With the Dyson Supersonic™ hair dryer and Dyson Airwrap™ styler, thanks to intelligent heat control, gone are the days of having to compromise on your hair health by using extreme heat to style your hair. Developing products to protect your hair from extreme heat damage, while providing you with the ability to create a superior style, remains paramount to Dyson’s engineers and hair scientists.”

The stats in Dyson’s commitment to the cause of great hair are evident, including the fact that the brand has spent over £75million on R&D to better understand the science of hair from root to tip. They work with passionate industry professionals to explore hair quality and styling habits, working with over 424 stylists worldwide. Many of these collaborators are in our local industry, elevating their perspective on how the Dyson tools can work for our unique community, clients and climate.

“In winter, scalps dry out and hair texture becomes coarser,” Jayne explained. “Prevention is always the best plan when we become complacent in the winter months, by prescribing a suitable cleansing/treating regime. The correct styling tools and their application are paramount. This is where the Dyson Supersonic™ hair dryer is essential for avoiding extreme heat damage with its Intelligent heat control.”

The tool’s intelligent heat control has made it beloved amongst stylists, with its professional focus also ensuring it’s light and engineered for balance. As the brand continues to innovate, their Dyson Airwrap™ styler is engineered to create curls, waves and smooth blow-dry finishes without extreme heat.

“People want more than ever to have healthy looking hair. According to a study conducted by The Georgia Institute Of Technology, 52 percent of selfies taken are about appearance and another study by Now Sourcing and Frames Direct reveals an average millennial is expected to take 25,000 selfies during their lifetime,” Simone said.

“I find hair and scalp dryness to be a very common issue for people that I consult for, especially during seasonal changes,” she said. “The impact of extreme heat can cause irreversible damage to hair such as hair becoming very dry, dull and brittle. Extreme heat can also create scalp dehydration problems too. What I love about the Dyson Supersonic™ hair dryer is its sophisticated advanced air and Intelligent heat control temperature regulation technology. This feature helps to maintain hair health during and after styling.

With Dyson, I find the evenly dispersed air flow assists with providing consistent styling results for my clients and makes it easier to smooth hair cuticles, giving hair a healthier, shinier appearance.”

The Airwrap™ styler also aids in the issue of  extreme heat damage by allowing for drying and styling simultaneously, which saves time and avoids unnecessary extreme heat damage. This is important for hair that is constantly fighting for quality in the colder months.

“Hair is pretty robust, but during winter the movement between the cold outdoors and the heated inside, hair is constantly trying to get back to equilibrium,” Rob said. “Water from the air will be absorbing into and desorbing out of hair as the humidity changes and this can really affect style and style retention.”

The science behind hair, hair innovation and hair health and styling continues to be paramount, as Dyson does the work to explain what your clients need this season. Stay on the right side of the stats with a Dyson tool in hand.

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