A new hair diagnostic tool was launched this week thanks to Dyson, who have created an interface that diagnoses the user’s hair type and customises the Dyson Airwrap™ multi-styler with a tailored selection of attachments to suit that hair type and its styling needs.
“One of the incredible things about the Dyson Airwrap™ multistyler is that it’s so inclusive – there’s an attachment for every hair type so you can really create any style you want,” shared Peter Thomsen, Dyson Global Styling Ambassador. “I love how it comes with a range of attachments tailored to suit different hair types from straight to curly, thin to thick – it’s engineered for all hair types, lengths and styles. Not only does it give you a professional salon finish with incredible natural shine, it has also made styling at home so fast and easy saving you time, and who doesn’t need more of that in their lives!”
The tool prioritises personalisation at every level, offering colourways from Copper/Nickel to Prussian Blue/Rich Copper, as well as complimentary personalisation of the Dyson presentation case with debossing in a range of foil colours, with gift-wrapping also complimentary. Beyond the aesthetics, the attachments cater to a range of hair types and hair lengths, as well as style retention and natural hair density. The new online platform will assess these factors to recommend a selection of attachments for these individual hair types, in five options that focus on short and fine hair, short and coarse hair, long and fine hair, long and coarse hair and coily hair.
The Dyson Airwrap™ multistyler uses the combination of air and heat to create voluminous curls and waves with no extreme heat damage and hair health as a focus, styling the hair with the famous Coanda effect. The attachments include firm and soft brushes, which ensure enhanced Coanda airflow for styling and straightening in options across size and density, as well as various barrels to create natural curls, available in a range of sizes as well. The Coanda airflow attracts the hair and self-wraps it around the barrel.
Other attachments include the wide-tooth comb, round volumising brushes, one-click attachments and cool-touch tips, the negative ions and the cool shot. These attachments offer everything necessary to ensure shape, style, anti-static, setting and much more.
In other big news for the brand, Dyson are celebrating the launch of their new Dyson Demo store at Service Centre in Moore Park, Sydney, which is launching on September 29, with a new range of Australian-wide offers. The new space is centred on supporting Dyson owners with expert advice and guidance for their purchases, both at the time of purchase and throughout its use. Until September 28, enter the code MOOREDYSON at checkout to unlock hundreds of dollars of discounts on Dyson tools, including the Dyson Corrale™ straightener in a range of colourways. Also, the Dyson Airwrap™ and Supersonic™ hair dryer are available with gifts with purchase, such as an Airwrap Travel Pouch and other hair products.
Additionally, from 29 September to 2 October, consumers can access these discounts in store by saying “Moore Dyson” as a secret code to the Dyson experts at Dyson Demos and the Dyson Demo Store locations in NSW and VIC.
It’s a big time for Dyson in terms of expert, tailored, innovative care and styling – be a part of the journey with discounts, free gifts and their new professional hair possibilities.
For more information visit www.dyson.com.au
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