Echosline have launched a suite of new products in Australia, by way of their new Vegan Light Toners, as well as newly devised care and cleanse ranges, all in line with the brand’s sustainable mindset. The Italian-made brand has embraced a new era of Smart Beauty for a reduced impact, including vegan, professional and planet focused technology.
These new antioxidant-rich ranges are anchored by components such as green tea extract for long-lasting vibrancy, desert date oil for revitalisation, and tsubaki oil for shine. The brand offers at least 90 per cent natural ingredients, based on the International Organisation for Standardisation’s guidelines. The biodegradability of their products is also at least 85 per cent, as per the guidelines of the Organisation for Economic Cooperation and Development. The brand’s packaging utilises materials such as recycled plastic and recycled or FSC certified paper, with a minimum of 50 per cent recycled materials and rising, while the toners also offer recyclable aluminium tubes and compostable packaging and environmentally conscious caps.
Care and cleanse ranges within this new approach include a Colour Care System of a Shampoo, Mask and Spray to protect against fading, deeply hydrate and offer softness, body and shine, while sealing freshly developed colour. The Ki-Power Veg Line helps to restructure the hair after lightening and colour treatments, while restoring radiance and vitality to chemically treated hair. A Shampoo, Spray, Mask and Protector reconstruct, regenerate, restore, re-plump, soften, nourish and protect hair.
Other product lines include the Energy Line, No Yellow System and Volume Line to recharge hair with vegetable herbs and proteins, maintain colour with violet pigments and anti-ageing red grape extract and offer body and structure in a creatine-based system, respectively.
The new range also offers the Frequent Use System of a Shampoo, Hair & Body product and Conditioner to offer relaxation around busy schedules. The Balance Line merges scalp comfort and purity in a detoxifying formula. Lastly, the Discipline Line tames thick, unruly hair, quickly, effortlessly and effectively with softness, frizz-control and shine.
Beyond these care products, Echosline has launched Vegan Light Toners to change your approach to blonde colour. The six new toners offer a range of blonde options, while staying ammonia-free, anti-yellow and anti-lift. The toners are gentle on sensitive scalps, minimise damage and promise longer-lasting results, as available in an express 20-minute service.
A versatile Illuminator enhances pre-lightened hair while neutralising yellow tones, headlining a colour collection that also includes striking, cool grey Ash, strong, shiny and icy Platinum, delicate, natural Pearl, deep, sandy Beige and warm, bright Cream.
Discover these sustainable, savvy products as your new salon must-have.
For more information visit www.datelineimports.com.au
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