ECOHEADS have debuted their newest innovation into colour application and sustainability, with the colour service delivery system titled ‘P.O.D’. The sustainable, professional brand has created this innovation as an entirely new category in hair colour and care.

The process redefines colour application with a patented water delivery system, infusing a concentrated product of micro-colour molecules, along with lipophilic oils and amino acids, deep into the hair’s core. After a curated colour process, the system utilises the pioneering ECOHEADS Showerhead, which uses up to 65 per cent less water, and prioritises time efficiency for hairdressers, clients and the environment alike. The colour process takes under ten minutes, while still maintaining impeccable results.

The ECOHEADS Showerhead system enhances colour and treatment results while saving time, water, and energy, becoming the epicentre of the P.O.D process. It also improves water pressure and uses cleaner, softer water.

“When we were looking to develop P.O.D, our number one priority was to create a product that would help the global salon industry reduce water waste and pollution at the basin. We thought, how can we provide basin-specific services without sending unnecessary chemicals down the drain?” shared Benny Risher, CEO and Co-Founder Of ECOHEADS.

“P.O.D creates new opportunities for delivering high-performance, salon only results within eight to ten minutes. Time has become an extremely important factor to people. An innovation like this allows the modern consumer to get the hair they love, with respect to their busy lifestyle, without sacrificing the planet around them,” added Lauren McCowan, Brand Creative Director for P.O.D.

The ten-minute service time includes prepping, toning and treating the hair, which saves up to 75 per cent of the time spent on semi-permanent colour services, and lasts eight to twelves hair cleanses after. The system is ideal for colour refreshing and rejuvenation, toning in between highlight services, blending highlights or balayage, toning highlights and other blonde and colour transformations.

“People seek sustainable choices, but convenience can often take precedence over sustainability, given people’s busy lifestyles and commitments,” Lauren said. “With P.O.D, we’ve innovatively combined convenience, performance, and sustainability for the consumer.”

A four-step process starts with prepping the hair in a two-minute application process, with a sulphate-free, mild surfactant to cleanse the hair and scalp while maintaining hair quality. It contains Arginine to soften the cuticle and increases the pH of the water flowing on hair, also opening the cuticle for elevated colour binding.

Then toning pods, which utilise lipophilic oils and amino acids, treat and tone the hair effectively, in a colour application service that takes only three and a half to five minutes, depending on the length and texture of the hair. The colour delivery contains micro-colour molecules dissolved by the water treatment and pressure of the ECOHEADS Showerhead. Key ingredients such as Olive Oil, Carapate Oil, Illipe and Shea Butter, Wheat Amino Acid, Soy Amino Acid and Pure Amino Acid serve to hydrate, moisturise, strengthen and repair the hair, while also protecting against UV Pollution, enhancing hair elasticity and reducing frizz.

Next, hair is sealed with a post-colour treatment with a target pH of four that seals the cuticle, locks in colour and provides UV protection. A rich Phytocomplex nourishes and protects the hair, for shine and a light, bouncy finish, all in an application time of five minutes. This step remains silicone free and effective on all hair types and textures, with key ingredients of Reginine and Luminescine.

Lastly, an alkaline-to-acid pH regulator significantly reduces the pH level of the hair fibre after colour services as a final shield, priming the hair for the P.O.D system, by creating an even canvas and porosity. Citric acid and Italian citrus extracts are the components that comprise this step.

P.O.D is ammonia-free, MEA-free, DEA-free, PPD-free and PDT-free and does not require any developer. It is also vegan and not tested on animals, reflecting ECOHEADS’ values in being cruelty free and free from harmful chemicals. P.O.D by ECOHEADS is exclusively distributed by Ozdare.

“We are very proud to launch P.O.D, the ultimate solution that aligns business opportunity, sustainability, and wellbeing in the hairdressing industry,” Benny said. “With our revolutionary delivery system, we are taking a giant leap forward in creating a more sustainable future while maximising time, convenience, performance and creativity for the hairdresser and consumer. At ECOHEADS, our goal is to innovate by introducing unique concepts that bolster, evolve, and expand the global salon business – doing so without compromising the environment and preserving the artistry of hairdressers.”

“We are so proud to launch a product that will not have a negative impact on the world around us, the hairdressers health, or wellbeing all while preserving creativity,” Lauren added. “Combined with the time and financial efficiency that this creates for a salon owner, stylists, assistants and for clients to come in and get their hair done significantly faster – the value goes well beyond the service’s cost. We’ve only just begun to scratch the surface of this technology’s potential.”

For more information visit www.ozdare.com/pages/pod-by-ecoheads

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