Editorial: DunGüd X Gucci

DunGüd (that’s ‘done good’) haircare products have taken over the fashion scene with an ultra-luxe alliance with iconic fashion house Gucci. The Australian brand launched early in 2020 and has since developed an international cult following from hair professionals and the fashion industry. Its on set experience with Gucci only adds to that rapidly growing reputation.

DunGüd prides itself on its gritty, laidback street inspired aesthetic, catering to young, edgy and fashion forward consumers. This aesthetic is delivered in a styling-focused suite of products, supported with care products such as shampoo and conditioner options, as well as well as original tools such as the Nirvana Treatment, Primer & Second Day Re-Styler Spray.

“This product can be used on wet or dry hair delivering seven key benefits, most notably as a re-styler which is a must have on-set and the first product of its kind, cleaning and restyling the hair simultaneously,” said DunGüd co-founder Phil Taylor. “It’s this combination of performance and innovation which has seen DunGüd on set with some of the biggest names in fashion, most recently Gucci.”

The Gucci session shoot used this hero product alongside other must-have products from the brand, such as the Dry Cleaner dry shampoo and texture paste, Sideshow styling balm, Stratosphere styling powder and Concrete Jungle matte clay. The editorial looks were created by Singapore based artist Ying Cui, complementing the new Gucci Overture Collection and Gucci Grip Watches for MEN’S FOLIO magazine.

The street set campaign was the perfect cross section of edgy style and high fashion that represents the DunGüd brand. Keep an eye out for this Aussie brand doing big things.