An all-new salon has been added to the ever-growing EdwardsAndCo dynasty, with the salon group opening up a new 306 square metre space in Prahran, Melbourne.
The salon is the ninth space in the EdwardsAndCo lineage and one of their largest salons to date, becoming the ideal way to celebrate ten years of EdwardsAndCo.
‘This year EdwardsAndCo is celebrating its 10th birthday, so I wanted to do something big,” said EdwardsAndCo Founder Jaye Edwards. “I opened my first Melbourne CBD salon more than eight years ago, then my Fitzroy salon in 2019, so the time felt right to finally bring the EdwardsAndCo brand to Melbourne’s south.”
The extensive space features eight basins, 14 cutting chairs and an 18-seater colour table, with a spacious, warehouse vibe true to the brand’s broader aesthetic style. Other trademark features include a full wall mural from internationally acclaimed artist Brian Connolly, alongside modern interiors that truly capture the unique, grunge, luxury vibe that is EdwardsAndCo.
Ideally sitting between Greville and Chapel Street amidst some of the Melbourne’s most luxurious boutiques and restaurants, the salon has also congregated some of the nation’s most prominent and freshest industry talents. The franchise is renowned for pioneering the Future Proof Hair Colour trend and excelling in dynamic brunettes, creamy blondes and textured beach waves, with an international cult following that flourishes in salon and online.
EdwardsAndCo continues to thrive as it moves into its second decade, with a loyal online fanbase, a distinctive education offering and a rapidly expanding salon brand. Prahran is the latest in a long line of successful stints as EdwardsAndCo continues to pioneer in the industry.
Congratulations and happy tenth birthday to EdwardsAndCo!
For more information visit www.edwardsandco.com.au
Photography by Zarina Heron
Catch up with INSTYLE and Styleicons!