ELEVEN Australia are partnering with the 2021 iteration of Melbourne Fashion Festival, joining Lancôme as the event’s official hair and beauty partners and bringing their own sense of luxe, creativity and high fashion to the event, currently taking place over March 11 to 20.
The partnerships see both brands provide all beauty and hair looks for the festival program, which consists of live and digital events that bring globally prestigious fashion experiences and runway shows to Australia’s fashion capital. Importantly, the runways are screened as free events that are viewable anywhere in the world. The event marks 25 years as the longest-running consumer fashion event in Australia.
ELEVEN Australia Co-Creative Director Joey Scandizzo and internationally renowned make-up director and Director of Artistry at Lancôme Australia, Lara Srokowski, take the reins, as assisted backstage by a team of experienced Lancôme beauty Advisors and ELEVEN Artists.
“ELEVEN Australia is honoured to be appointed as the official hair partner of the Melbourne Fashion Festival. The Festival is Australia’s premier consumer fashion event and, as one of Australia’s most loved hair brands, we see the beginning of a natural and long-lasting partnership,” Joey said. “Assisting myself is our very own ELEVEN Australia Beauty Advisors who are working backstage throughout the Festival to create the hair looks for all of the coveted Festival events.”
The event offers a seamless runway to real life pathway, as products used to create the 2021 Festival beauty and hair runway looks are readily available for consumers to purchase via the event’s Shop The Runway® Magazine, in addition to the hair and beauty houses’ traditional stockists and salons.
“The association with Melbourne Fashion Festival further highlights Lancôme’s position as one of Australia’s leading luxury cosmetics brands, and I am happy to showcase the leading trends in beauty alongside some of the most talented fashion designers in Australia,” Lara said. “We are creating some incredible beauty trends for consumers to try for themselves with Lancôme’s leading products.”
“The Festival is proud to partner with Lancôme and ELEVEN Australia, two of Australia’s most coveted brands, to showcase this year’s hair and beauty trends. Lara and Joey both bring a creative perspective that is fresh and exciting, that complements and enhances the premium designer runway looks, showcasing the best of Australian fashion and beauty to the world,” shared MFF Acting CEO Yolanda Finch.
We’ll be sure to update you with the must-see trends, looks and happenings at this dynamic event, once the week concludes its significant role in pioneering hair, beauty and fashion ever forward.
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