Known as the authority on certifiably ‘cool girl’ hair, ELEVEN Australia only leaned into their glowing reputation with the Byron Bay campaign, a group of images centred on fresh-faced models, summer hues and a beach setting, of course. The campaign was set in its titular picturesque Byron Bay, particularly Wategos Beach, and revolved around the looks of three models, Desiree, Lisa and Talia, who wore covetable, no filter waves, curls and beach texture.

“It’s important for us to keep the ‘Aussie’ in all our shoots, when we are shooting in studio as well as on location” shared ELEVEN Australia’s Andrew O’Toole. “It’s the essence of the brand we want to bring to life. On behalf of the whole ELEVEN Australia team, we couldn’t be more proud to highlight our country’s natural beauty and also produce a hair campaign that looks uniquely Australian.”

“Byron Bay has it all! It’s my home away from home,” enthused ELEVEN Australia Co-Creative Director Joey Scandizzo. “I love the laid-back vibe and the chance to sneak in a surf or two. It represents everything that makes me happy. We were able to enjoy nature and create beautiful hair and images that show off our incredible country and us as a brand.”

The brand’s Miracle Hair Treatment, I Want Body Texture Spray, Frizz Control Shaping Cream, Smooth & Shine Anti-Frizz Serum and Give Me Clean Hair Dry Shampoo proved hero products, complemented by bright, eclectic swimwear, and awe-inspiring beach and palm-lined backdrops.

It’s Instagram worthy hair that seems totally effortless (but we as hairdressers know takes true skill). The Byron Bay collection is everything summer, Aussie and ELEVEN Australia, packaged into one group of images. See them below.


Collection Name: Byron Bay
Collection by: Eleven Australia
Hair Director: Joey Scandizzo for Eleven Australia
Photographer: Andrew O’Toole
Makeup: Belinda Zollo
Styling: Sophie Hexter

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