Myer’s foray into Spring/Summer trending fashion was a multi-level series of two events and diverse fashion focuses that showcased the upcoming must-have looks in fashion and, with the help of ELEVEN Australia and hair director Joey Scandizzo, hair.
The series started at the major retail chain’s George Street store on August 24, and progressed into a second runway show as well, with the hair looks able to pull off this all-too-relevant day to evening or night transition, which is always pertinent to your clients. While both shows took place after hours, the models sported every look your clients would need to look elegant at every hour of the day, making the actual time on the clock somewhat irrelevant.
“Sleek, smooth hair is going to be big for Spring/Summer,” Joey said. “It’s all about the ‘glass hair’ trend this season. We created two looks for the night that are sophisticated and feminine, but still easy to wear in real life.”
ELEVEN Australia created the looks for the first luxe ‘Designer Devotee’ look, which piled the hair with high shine with a deep and glamorous side part. The next show, titled ‘The Weekender’, had a chic and sleek low ponytail, all with the assistance of ELEVEN Australia Miracle Hair Treatment and ELEVEN Australia Sea Salt Spray.
The brand’s Medium Round Brush and Flat Iron were vital in styling and their Give Me Hold Flexible Hold Hairspray was also an important asset in finishing the looks. The brand’s Miracle Hair Treatment is also a reliable go-to in salon, on set and backstage.
As well as styling a myriad of models for these two fashion shows, Joey himself was the man behind the chair when it came to esteemed Myer ambassador Rachael Finch.
Sleek, simple, covetable glamour, created in the most skilled hands, was the brief for Myer and ELEVEN Australia, forecasting the trends for any minute and any hour of the upcoming season. Keep these looks and techniques in your wheelhouse as we head towards Spring.
For more information visit www.elevenaustralia.com
Photos via @sonnyphotos