ELEVEN Australia is once again fighting against modern slavery, teaming up with long-time partners and charity Hagar for 2021’s iteration of Style for Life. In its eighth year, the initiative continues to fight problems of slavery, abuse and human trafficking of women and children, building on the AUD$276,000 raised for Hagar in its seven years of advocacy so far.
As part of the initiative, for the month of March, USD$1 from every bottle of the brand’s iconic and number one selling product ELEVEN Australia MIRACLE HAIR TREATMENT sold worldwide will go to the charity. This will support Hagar in restoring the lives of women and children who have survived severe human rights abuse such as modern day slavery, human trafficking and domestic violence.
Specifically its 2019 program directed funds towards sponsoring women through Hagar’s Economic Empowerment Program, supporting women with specialist trauma counselling, intensive education programs and career training opportunities in hairdressing. Within this it helped two women in Vietnam and one in Cambodia set up their own hair salons, speaking to the life skills, financial freedom and bright future this important partnership can impart to those who need it.
“We are extremely proud to be able to continue working with Hagar and it is thanks to our amazing industry that we can continue the global success of Style for Life and raise much needed funds to help heal women and children who have experienced severe trauma. 2019 saw Style For Life Day turn into Style for Life Month which meant salons all over the world could join us on this journey,” said Joey Scandizzo, ELEVEN Australia Co-Creative Director and four-time Australian Hairdresser of the Year. “I am honoured that every bottle of Miracle Hair Treatment sold during this month will help make a difference and give a little miracle to those in need.”
The alarming stats from the UN showcase why this initiative is so paramount, with the UN estimating that over 2 million people will be sold into slavery every year, over 40.3 million people are living in slavery and millions are being trafficked, exploited and abused. The organisation also states that 130 women globally are living in modern slavery and an estimated 15 million adolescent girls between the ages of 15 to 19 have experienced forced sex across the world, at least once in their life. Moreover, women and girls account for nearly three quarters (71 per cent) of all victims of modern slavery globally, numbering at nearly 29 million victims.
“Hagar is truly grateful to ELEVEN Australia and their salons and clients for partnering together for the eighth year of Style for Life. The money raised from Style for Life enables us to continue our vital work supporting survivors of slavery and human rights abuses to restore their lives,” said Merewyn Foran, Executive Director, Hagar Australia.
Hundreds of local and global ELEVEN Australian salons have raised money as part of Style For Life over the last seven years, and 2021 will add to this legacy. It’s going to be a big month of March, using true salon power for an amazing cause.
For more information visit www.elevenaustralia.com