Skincare juggernaut Ella Baché has launched their 2024 campaign, titled ‘IN MY OWN SKIN’, with the ethos that healthy skin looks different on everyone, as guided by the brand’s driving value to help everyone feel confident in their skin.
The campaign will provide a new look for nation-wide Ella Baché salons, as headlined by Australian models Bambi Northwood-Blyth, Luisa Dunn and Shimma Marie, as well as influencer and Namibia-born model Vakoo. The campaign champions diversity across culture and age, to evoke the core idea of unique skin.
“I feel privileged to unveil our new brand campaign and work alongside some of Australia’s greatest creative talent. The evolution to the Ella Baché campaign is a reflection of the exciting changes we are seeing in the market driven by changing consumers, new generations and technological advancements, enabling opportunities for the brand to innovate and continue to drive relevance,” shared Ella Baché CEO Pippas Hallas.
“Our position has always been to empower individuals to back their uniqueness, rather than erase their differences and truly own their skin stories,” she added. “As we showcase the personalities of our talents and underscore their unique skin connections with Ella Baché, we remain committed to redefining beauty with authenticity at its core. Innovation in the skin and beauty industry have always been our position, and this campaign is no exception. In My Own Skin speaks directly to our purpose, to change people’s lives by giving them the confidence to love the skin they’re in.”
The campaign is in line with the broader values of the skincare brand, which favours a tailored, measured skincare offering over drastic, invasive measures, with 70 years of innovation and know-how backing this important approach. The brand has over 150 national salons that offer products and services to suit all skin types within this philosophy.
For more information visit www.ellabache.com.au
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