Evo have unveiled their latest editorial offering and the first campaign for the brand in over four years. The UNLIMITED campaign is predicated on the brand’s free-thinking mission, with a focus on individuality, fun and a celebration of self – and the all-important diversity that self may entail.
This campaign represents these themes to perfection. The looks take inspiration from 90s nostalgia, with an eccentric 2022 edge, as all presented in vivid technicolour. The campaign represents a rejection of rules and a sense of escapism in its imagery.
The campaign features eight stars who embody this limitless personality and persona, and becomes an ode to their uniqueness and individuality. The campaign heroes offer a diverse look at style and individuality, representing various ages, backgrounds and hair looks, which inspire in their hues, styles, cuts, textures and, most significantly, sense of distinct personality for each campaign star.
To celebrate the launch of the campaign, Evo will be releasing profiles that tell the stories of those in the campaign, while also asking the brand audience and consumers about how they live life ‘undefined, unfiltered and unlimited’, with these muses as a point of inspiration.
Discover UNLIMITED with Evo, as a reminder to live your life that much more in the moment – with stellar hair, of course.
For more information visit www.thehaircaregroup.com
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