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Evolve Hair Concepts Runs Think Up & Pink Up Campaign

Evolve Hair Concepts is once again showing that the beauty in the hair industry is not only skin deep, by running the impressive Think Up & Pink Up campaign throughout October. They’re asking their salons to run a campaign that sees clients put a streak of pink in their hair, achieved in under one hour, to raise awareness for the amazing cause of the McGrath Foundation. The company will donate $50 for every salon that participates.

The initiative is set to support the company’s friends, families and clients who have been in any way affected by the terrible disease that is breast cancer. The McGrath Foundation helps individuals and their families experiencing breast cancer by providing physical, psychological and emotional support. From the time of diagnosis, and throughout treatment, this support is available for free, no matter whether they are in the private or public health system.

The campaign is run with the impressive PRAVANA Vivids Pink colour product and implemented with speediness thanks to PRAVANA Blonde Wand. The campaign encourages your local community to come through your salon doors and become involved in an important cause in a fun way. It also celebrates the philanthropic side of our industry and the willingness and propensity to give back.

The campaign pack has been designed to allow hairdressers to create awareness and fundraising in salon, and includes a Pravana Blonde Wand, six tubes of assorted Pravana Pink Vivids, three Pravana Crème Lighteners and advertising materials.

“This promotion is open to anyone to participate in,” the brand explained. “You can create your own price point and we will supply a donation box for anyone who wants to donate a little bit extra for this amazing cause. We implore you to reach out and take up this fantastic promotion.”

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