Aussie foil brand Foil Me continues to kick international goals, with their recent expansion into the UK and now the announcement of their inaugural UK brand ambassador. Welcome renowned hairdresser Craig Purves to the role.

“I initially saw Foil Me on Instagram and as I have such respect for Sheree Knobel and Jaye Edwards, I had to see for myself why these talented humans loved Foil Me. I was hooked from my first order, and was shipping them from 10,000 miles before they were available here in the UK through How High Brands,” Craig said.

“For me it’s genuinely a no-brainer why I’m a Foil Me super fan. It’s not just that they’re designed with the colourist in mind – with the great quality of the raw material and the brilliant widths – it was the fantastic customer service I encountered from the get go. All this and an independent brand working hard to make sure their customers are happy, just like we do as hairdressers!”

Craig boasts 25 years as a hairdresser with a clientele that spans the media, fashion and business spheres. He joins a Foil Me brand eager to make hairdressing easier and more efficient, with quality, innovation and care for their clients. The technology caters to the latest trends and also ensures classic colour techniques are made as simple as possible.

“Not only do Foil Me foils make it easier to apply creative colour but the wide widths make it faster – time is money in a salon situation. I want to do a good job and be as creative as possible – Foil Me clearly had these points in mind when developing the range,” Craig said.

“My absolute favourite is the Grip Me – Wides. With its extra wide width and greater surface area I can cut down my application time on a classic half head of foils by almost half! It’s a win/win situation.”

The win/win scenario extends to the partnership itself, with the brand glad to have someone of Craig’s stature and knowledge on board to steer their continuation into the UK.

“To have someone of Craig’s reputation, calibre and professionalism aligning with Foil Me as our UK Brand Ambassador is humbling and a true testament to the impact we are having on the professional hairdressing industry globally, “ said the brand’s co-founder and creative director, Emily Ciardiello.

“If you view Craig’s Instagram and website it’s so apparent he is a super creative individual and continues to work hard to be the best he can be. His work is flawless and intricate, and there’s such a joy to what he creates,” she continued. “We’ve thoroughly enjoyed getting to know Craig and his business philosophy, and we’re so happy to align our brands. To have Craig’s name associated with Foil Me, speaks volumes for our brand, our quality, our product design and innovation, and our customer service.”

2019 looms as a massive year for this always-ascending brand.

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