A new international collaboration anchors Foil Me’s latest launch, with the Aussie foil brand partnering with Mark David of Mark David Salon in the UK on The Stella. The foil is an artful fusion of Art Deco and Pop Art design, capturing Mark’s love for Art Deco and featuring Foil Me’s signature embossing as a consistent thread. The product is inspired by and named for Mark’s Cocker Spaniel, Stella.
These passions were brought to life in graphic design and illustrations by Foil Me artists, Emily Ciardiello and Chelsea Winter. A distinctive parquetry design complements the luscious forest green background and golden palette of Stella, as further supported by depictions of blue flowers on light wood.
“I really enjoyed working with Mark David; he is remarkably talented and his artistic vision is clearly reflected in his award-winning salon. I was so honoured and incredibly excited to illustrate Stella – her energy was captivating,” Emily said. “With every custom foil we create, each element is scrutinised and we ensure the salon and Foil Me’s brand is reflected in the design. To depict the Art Deco beauty of Mark David Salon, and also include personal details such as the blue flowers, yet still make it accessible to other Foil Me movers by capturing the essence of Stella, was an amazing experience.”
The foil captures the Mark David essence of elegance and luxury, with the addition of personal touches to honour Mark even further.
“The gorgeous cocker spaniel, Stella, was the first element we created before adding the other features. The parquetry background is actually the letters of Mark David’s name and the flowers, drawn by Chelsea, represent his sister, niece, grandfathers and grandma. It is our most personal foil to date, but one we feel will resonate on a global level,” Emily said.
“I personally had the opportunity to create the parquetry-inspired, background for the foil, and I hand drew each of the symbolic flowers that adorn the box’s exterior. The Stella is one of the most intricate and complex foil projects we have completed; I am so overjoyed at the result,” Chelsea shared.
This exclusive custom foil is available in four sizes of Original, Wide, Extra Wide and Long Wide, and personifies the Foil Me mantra of artfully telling industry-specific stories that travel the entire globe.
“Wow – what an experience! From our initial chat to seeing the final design, the Foil Me family have been incredible to work with! The design is insanely good and personal – it’s my gorgeous Stella, the blue flowers represent my family, and the Art Deco is the salon. I honestly can’t wait to start using them in-salon and share my story with clients as I use them. I am thrilled to have my own custom foil,” Mark shared.
For more information visit www.foilme.com.au
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