Australian pre-cut foil company Foil Me™ is partnering with prolific Sydney Colourist Jaye Edwards, of cult salon brand Edwards and Co. The collaboration has launched The Edwards Collection, in popular and wide sizes, with custom made foils in a pastel, aquamarine hue, the colour most associated with creativity and tranquillity.
“I love using Foil Me™ because it allows me to be versatile with my colour work,” Jaye said. “I’m able to use various techniques in the one colour with the different sizes of foil. The choice to collaborate with Foil Me™ was an easy one; they are a must-have tool during any colour application.”
The Edwards collection includes the elegant design and signature embossing of the popular Foil Me™ Grip Me range, proven to save time by preventing slippage and assisting in quicker colour processing time,” he continued. “The effortless and modern design ensures orderly and efficient dispensing of each individual sheet without sticking to each other.”
Jaye is renowned for his summer blonde creations, with blondes and brunettes created for a range of celebrities (Lara Worthington has been a noted A-list client). His famed colour work naturally led him to the role of foil creation, and Foil Me™ proved the perfect partner.
“Using Foil Me™ in-salon has definitely given back time to my assistants and our colourists as we don’t need to cut foil anymore, and they allow for a faster and more precise colour application,” Jaye shared. “I am thrilled to have our name associated with the brand and I’ve loved working with Foil Me™ co-owner and founder, Emily Ciardiello to develop our aquamarine The Edwards foils.”
“The collection speaks the language of hair colourists’ by offering the choice of two foil sizes with luxurious packaging that suits any salon décor,” Emily agreed. “We have loved working with Jaye to develop our beautiful aquamarine The Edwards custom foils and we look forward to sharing the collaboration with this wonderfully creative industry!”
The foil brand began in just 2014, and has since spread nationally and internationally, with distribution in the US, Canada, New Zealand, the Philippines and the UK. The brand supports its salons through social media and goes beyond the ordering process, welcoming its clients into the family. Edwards and Co. are now well and truly part of the brood, promising efficient, accessible and effective foils to elevate colour work as a whole.
For more information visit www.foilme.com.au
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