June, AKA, Pride Month, is on the horizon and, to celebrate, Foil Me have debuted their all-new Pride Collection of foils. The bright product will simultaneously celebrate love, equality and peace and aesthetically brighten salons, with their design paying homage to the rainbow pride flag.
“The Pride Collection foil was initially designed in 2019 with the LGBTQI community in mind, paying homage to the colours of the pride flag by using rainbows, but going a few steps further by placing two rainbows “kissing” or touching – representing love and acceptance – no matter what the race, colour, gender, national origin, age, religion, faith, disability, sexual orientation, gender identity or gender expression a person identifies with,” said the brand’s co-founder and creative director Emily Ciardiello.
“The rainbows are also set on a white background which represents peace so ideally, we wanted the foil as a whole to be a celebration of love, equality and difference and the freedom to express oneself.”
The bright packaging and important meaning are as important as ever as the world faces difficult times. Adding to their contribution to the planet at large, the brand will be donating $1 for every Pride product sold through Pride Month to ILGA World, which assists the LGBTQI community globally. The organisation facilitates smaller associations to fight for human rights and make progress in the legal sphere on behalf of the community. The prolific group was founded 42 years ago and has grown to 1600 members in 15 countries.
“I have no doubt these foils are going to create conversation and interest in the salon which is always a good thing,” said Foil Me Brand Ambassador, Craig Purves, who helped connect the brand to the charity. “The foils feature the brand’s signature embossing which is so fantastic for grip and the fact they are donating $1 from each box sold, for and during Pride Month, to a wonderful charity that is close to my heart because they champion diversity and human rights – the ILGA World organisation, is a win/win for me!”
“I’m all about celebrating love, equality and difference, that is why I love Foil Me so much – they don’t just make foils and brushes, they care about the world and try to help others too.”
The foils are available in original, wide and extra wide sizes throughout Australia, the UK, Canada and New Zealand, showcasing once again how innovative, creative thinking and a philanthropic ethos can continue to truly help the world within the salon industry. Well done to Foil Me!
For more information visit www.foilme.com.au
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