The Foil Me Team

In October, Foil Me partnered with the National Breast Cancer Foundation (NBCF) for the fourth year, pioneering their #TenTilNeverAgain campaign to raise funds and research for this important cause, with the campaign aiming for no deaths from the disease by 2030. With donations still rolling in, the brand has already proudly raised over $23,000 through a multitude of initiatives within the program. Foil Me has now raised over $50,000 for the NBCF in total.

“This year, we developed the campaign name and hashtag #TenTillNeverAgain to mark the 10-year countdown from NBCF’s determined mission of zero deaths from breast cancer by 2030, and we actively encouraged all salons and businesses involved to use the hashtag to connect with our collaborative community and show support, all whilst still being able to raise much needed awareness and funds for this important cause,” said Foil Me co-owner and Creative Director, Emily Ciardiello.

Iliano and Emily Ciardiello

“We are so grateful for the response we had this year considering the very difficult year it has been for many. It really goes to show how many selfless human beings exist in our industry, where fundraising and promoting awareness for Breast Cancer research remains a pertinent cause for our Foil Me lovers,” she continued. “We loved connecting with the participants (Pinkies) on social media and their pink spirit this year was phenomenal.”

Foil Me raised money in a myriad of ways in October, donating a portion of the sales from their renowned The Knobel Collection PINK foils to the cause. They also offered an exclusive pink ribbon and bra foil called The BCR collection, which raises awareness in the design itself.

The brand collaborated with a host of impressive brands, notably Redken, Hair Co Hair & Beauty Supplies, Nourishing Body Co, BRACEGIRDLES, OGO and AWDS, all of whom donated their products, treats, t-shirts and services to registration packs for salons. They also welcomed activist Casse Lewis as the face of the campaign, and championed salons going pink and celebrating the initiative as it made its way around the country.

“Foil Me donated $5,000 from the BCR foils, Brush and t-shirt donations and we’re excited to say there are more funds expected from October activities,” Emily said. “Watch this space!”

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