A new 2023 hair foils launch is here courtesy of Foil Me, who have unveiled the She/Her/Fox foil collection, as a collaboration with Mia De Vries, founder of The Fox & The Hair Salon and The Secret Fox Education. This collection has a quirky, playful and personal design, and is an ode to femininity and creative expression.
The product was originally conceptualised through Mia’s want to create a foil that she could gift through The Secret Fox Education, with illustrations by Saphody Thompson and designs by Foil Me graphic designer Chelsea Winter bringing her vision and industry identity to life. The conceptual and modern design features motifs of a woman, to represent She/Her, as well as a fox tail, which are playfully intertwined with stars and Monstera foliage on a lustrous copper background.
“I’ve loved working with Mia on this project. It’s such a unique foil with a cool illustration by Saphody, where the foil changes colour depending on the salon lighting,” shared Foil Me Creative Director, Emily Ciardiello, who initially collaborated with Mia in 2018. “Collaborating with Mia for a second time to produce another on-trend, eye-catching foil is such a buzz, I’m very grateful. I also can’t wait to see this gorgeous foil, which is an artwork in itself, assisting all those incredible colour transformations and creations.”
The foil collection combines Foil Me’s signature embossing with the brand’s exclusive foil composition, ensuring effortless colour application. The foil is also available in a Wide option for true versatility.
“Without a doubt, Foil Me are the best foils in the world; they simplify the application of colour and assist with a higher level of consistency. We truly love working with Emily and the Foil Me team,” Mia said.
For more information visit www.foilme.com.au
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