ghd and Wella Professionals teamed up to style the hair look for iconic fashion line Victoria Beckham at Paris Fashion Week on September 29. Predicated on the trend and concept of Rich Shine, the look was led by Wella Professionals and ghd lead hair stylist Anthony Turner.
The team created a sleek and shiny hair look that was both androgynous and chic, with this year’s new ghd duet style, which styles and dries hair simultaneously, as the hero tool.
“The inspiration is androgyny and handsome hair, and at the same time healthy and expensive,” Anthony shared. “Victoria wanted a hair look that didn’t conform and that was effortlessly rebellious to the idea of feminine and something that completed the collection’s proportions.”
“The hair look this season is androgynous and confident,” Victoria added. “I wanted the hair to feel effortless and rebellious, turning the idea of femininity on its head and complementing each of the girls’ strength. Using Wella Professionals and the new ghd duet style, we created the look to really work with the proportions and fluidity of the collection in an elevated way.”
Get the look below.
- Step 1, prep: To wet hair, apply plenty of Wella Professionals EIMI Extra Volume Strong Hold Volumising Mousse and Sugar Lift Volumising Hair Spray to add structure and grit. Comb the hair into a very low strong side part.
- Step 2, dry and style: Next, work through the hair in sections with the ghd duet style, which works on damp hair to dry and style simultaneously for sleek, smooth, shiny hair.
- Step 3, tame: Once hair is dry use a soft bristle brush to brush hair flat with the hairline directed slightly back. Then, secure with an elastic into a low ponytail at the nape of the neck.
- Step 4, finishing touches: Use Wella Professionals EIMI Mistify Me Strong Hairspray to secure fly aways and EIMI Flowing Form Crème on the ponytail to smooth and shine.
For more information visit www.ghdhair.com/au and www.wella.com
Catch up with INSTYLE and Styleicons!
- Subscribe to our bi-monthly magazine
- Check out www.styleicons.com.au
- Subscribe to our twice-weekly newsletter
- View our digital magazine
- Follow us on social media on Instagram, Facebook and LinkedIn