A brand new partnership has been launched, with hair tools juggernaut ghd announcing the appointment of Australian pop culture icon and singer, songwriter and actress Jessica Mauboy as the brand’s new ambassador. The 12-month partnership will see Jessica support ghd across social media to her 399,000 Instagram followers, along with conducting media and event appearances throughout 2023.
“I’ve been a huge ghd fan for as long as I can remember, so when I was first approached by the brand and asked to represent them, I was honoured and jumped at the opportunity. It’s such a natural fit for me,” Jessica shared. “I first started using ghd tools when I was a teenager. I remember getting my first ghd original straightener and being so excited! I was obsessed with it and had it for years. ghd tools have been a staple in my home hair care routine over the years and throughout my career – my hair stylists on set always use ghd.”
“We are thrilled to welcome Jessica Mauboy as a ghd ANZ ambassador for 2023 and we’re so proud to have her as part of the ghd family,” added said Ludovic Dellazzeri, ghd ANZ Managing Director. “Australians adore Jess and consider her one of the top Australian female artists, making her a key role model to consumers. With Jess’s unparalleled appeal and ghd’s leading technology, we are confident this new partnership, and impending new product launch, will ensure ghd to deliver more good hair days for everyone.”
Jessica’s lauds the tools for their focus on hair health and impact particularly in Australia’s unique climate, becoming an essential companion tool for all shows and appearances. The star has already spent time with the brand’s lead educators learning their top tips and tricks and sharing some insights to her social media.
“The thing that I love the most about ghd products is I can style my hair to salon quality whilst protecting it at the same time, because all their tools heat to the optimum styling temperature 185 degrees Celcius, hot enough to hold the style without heat damage,” she said. “I personally struggle with frizz due to our Australian humidity, but using ghd tools and products ensures my hair is always sleek, smooth and frizz-free.”
Congratulations on this new partnership.
For more information visit www.ghdhair.com/au
Catch up with INSTYLE and Styleicons!
- Subscribe to our bi-monthly magazine
- Check out www.styleicons.com.au
- Subscribe to our twice-weekly newsletter
- View our digital magazine
- Follow us on social media on Instagram, Facebook and LinkedIn