ghd have unveiled the 2023 instalment of their annual pink campaign, expanding on a 20-year legacy of supporting breast cancer charities globally. The campaigns have raised more than $USD23 million in total, as well as pushing powerful advocacy, with the message of the importance of being breast-aware and self-checking breasts.
This year, ghd continues its Take Control Now campaign, with a new line of soft pink peach tools emblazoned with this message. The Australian brand has donated over $AUD4.5 million to the National Breast Cancer Foundation through 19 years of pink campaigns, with $20 donated to the charity by ghd for every limited-edition tool sold. The brand is raising vital funds to fight breast cancer, which is the most commonly diagnosed cancer for women in Australia, and strongly affects women under 40.
“ghd has been a valuable partner of the National Breast Cancer Foundation (NBCF) for 19 years and, in that time, have raised over $4.6 Million for game-changing breast cancer research. Their ‘take control now’ pink product range available this year will continue to raise awareness for breast cancer in young women whilst raising vital funds for breast cancer research. As NBCF is entirely community funded, we rely on the generosity of corporate partners like ghd to fund world-class breast cancer research towards our vision of zero deaths from breast cancer,” shared Associate Professor Cleola Anderiesz, NBCF CEO.
The 2023 campaign tells the real-life story of Becksy Silverwood, a professional dancer who was diagnosed with breast cancer at 29 years old, highlighting the importance of self-check for early diagnosis. The five-year survival rate for women with Stage 1 breast cancer in Australia is 100 per cent.
The 2023 Pink collection, predicated on a soft pink peach shade, offers five limited-edition tools as well as soft touch zip bags, all of which showcase the ‘Take Control Now’ slogan. The collection offers the ghd ghd platinum+™ straightener, ghd glide hot brush, ghd gold® professional styler and ghd helios™ lightweight professional hair dryer all in these shades, as well as the ghd unplugged™ cordless styler, which is in pink for the first time.
For more information visit www.ghdhairpro.com.au
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