With the holiday season fast approaching, there’s no time like the present (pun intended) to begin planning the highly coveted Christmas gifts that will make your salon standout from the rest. Gift sets are here, and ghd has you covered with their most desirable collection yet.

As a large portion of the country prepares to exit lockdown, we have never been more ready to embrace good hair days, every day and it’s never been easier thanks to the new ghd limited edition desire collection. Transform your client’s hair into the ultimate object of desire with ghd’s best-selling professional tools all the while ensuring they also have the opportunity to give the gift of a good hair day! Beautiful and luxurious gift boxes with award-winning tools will be exactly what every woman wants to see under their tree this year.

Last year, the ghd deluxe gift set was so popular they sold out in a matter of weeks, so this year, the cult beauty brand is excited to announce their biggest range of gift sets yet, with a variety of price points and something for every hair type.

The new ghd desire collection is available in salons from October, with 13 different gift sets available in both the limited-edition desire warm pewter colorway and core collection to choose from. From the high performing ghd platinum+ smart styler that comes in a luxurious deep emerald velvet case to the ghd on-the-go gift set featuring ghd’s newest innovation, the unplugged compact and cordless styler (perfect for all that impending travel) your clients will be spoilt for choice when it comes to curating their Christmas wish lists.

Jen Roach of Halo Hair & Body Beauty salon and Kira-Lee Honor, of The Place Hairdressing salon have let INSTYLE readers know just why they will be including ghd Christmas gift sets in their salons this holiday season.

INSTYLE: How do you make the ghd Christmas gifts stand out in your salon?

Jen Roach: Location, location, location! We want our ghd gift sets to be where our clients can touch and feel them… and make them ‘theirs’.

IN: What do you like most about selling the ghd Christmas giftsets?

JR: Knowing that someone is going to unwrap a ghd for Christmas. That’s pretty damn exciting!

IN: How do you train your staff to sell the Christmas gift offerings?

JR: Look for cues in your conversations with clients. Ask them how their Christmas shopping is going and be ready to find them something to fit the hair and lifestyle of the person they’re shopping for. Also, put the items in their hands. Once they hold it, they own it.

IN: What impact does selling Christmas packs have on your salon profits?

JR: The Christmas ghd packs are a great boost to our salon profits, especially when clients add them on to their in-salon treatments. The ultimate sale.

IN: Why are ghd Christmas packs a salon essential?

JR: Selling ghd gift sets is fun and exciting! Nothing beats seeing the black ghd bag being walked out of the salon. It creates a big buzz among our team.

IN: How do you make the ghd Christmas gifts stand out in your salon?

Kira-Lee Honor: Understanding the customer journey is key for me. It starts with a ghd window takeover, our visual merchandising displays are constantly refreshed to keep them fresh and eye catching, and then recommendation through placing the right product for the customer in front of them to look and feel is key.

IN: What do you like most about selling the ghd Christmas giftsets?

KH: I like being able to give my clients the convenience of buying a gift for themselves or loved ones, and also giving them the option of the full collection to choose from based on their gifting budget.

IN: How do you train your staff to sell the Christmas gift offerings?

KH: They know the ghd products inside and out so I focus on the added free value of the gift sets and limited edition sets.

IN: What impact does selling Christmas packs have on your salon profits?

We are so flat out at Christmas with back to back services, the only way to make an additional profit when we can’t fit more clients in is upselling retail.

IN: Why are ghd Christmas packs a salon essential?

KH: Everyone knows, wants and loves ghd so at Christmas it’s a no brainer!

Make your clients good hair day last well beyond the salon visit and make their Christmases brighter with limited edition ghd desire collection. 

For more information or to order the ghd limited edition season stock for your salon before it sells out, contact your account manager or phone 1300 443 424.