Honouring a near 20-year partnership that ghd has had with breast cancer charities around the world, the famous hair tools brand has been recognised with a Diamond Status Partnership with the National Breast Cancer Foundation. This marks them as the only brand within the beauty category to have this title, which is the highest status corporate partnership to be achieved with the NBCF. In this time, ghd have raised $4.5 million in Australia and over $30 million AUD globally for the cause.
“On behalf of the NBCF, I would like to thank ghd for their ongoing support towards our vision of zero deaths from breast cancer. ghd has raised over $4.5 million dollars for breast cancer research through 18 years of partnership and we recognise this extraordinary fundraising achievement through announcing ghd as a Diamond Partner of NBCF,” said Associate Professor Cleola Anderiesz, NBCF CEO.
ghd’s advocacy in the fight against breast cancer has included driving awareness, in recent campaigns specifically to the necessity of self-checking breasts, as well as raising these vital funds to support breast cancer research towards the goal of achieving a 100 per cent survival rate for those struggling with breast cancer.
“ghd’s annual Limited Edition Pink Collection communicates a simple yet powerful message: TAKE CONTROL NOW. A reminder that whenever you style your hair, you remember to self-check your breasts. $20 from every Pink limited edition purchase goes towards funding research. I would like to thank our Salon Professionals, Retail Partners and Consumers for their contribution, which has enabled us to raise funds for such an important cause. ghd is very honoured by our long-standing commitment to the NBCF and this year being recognised as Diamond Partner,” said Managing Director Ludovic Dellazzeri, ghd Australia and New Zealand.
This year’s ghd Pink collection offers the award-winning ghd platinum+ styler, ghd gold® styler, ghd helios™ hair dryer, and for the first time ever the ghd glide™ hot brush in vibrant orchid pink, with this essential self-check reminder.
For more information visit www.ghdhair.com/au
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