ghd hosted an end of year party at The Eveleigh, an illustrious event space in Sydney’s Redfern that was fittingly transformed into a Great Gatsby-style wonderland to celebrate the launch of their iconic Christmas gifting collection, this year titled Grand-Luxe.
The brand’s General Manager Ludovic Dellazeri dialled in from ghd’s london HQ with a video explaining the importance of the iconic Christmas gifting period for ghd and thanking each guest for celebrating such a significant time of year with a luxury event that complemented the new tools in design, theme and style.
Revelling in the prestige of ghd’s sellout collection and the brand’s professional association with leading salons, the ghd style squad glammed-up guests to further celebrate the transformative decadence of such a prolific era.
Oysters and champagne set the mood with luxurious lounges set up for guests to relax and enjoy, just like they would in a Gatsby era home.
Adding an elevated cinematic atmosphere to such a unique venue, a 1920s style band entertained guests from the beginning to the end of the festivities. The party also included a Moët & Chandon champagne fountain more than three metres tall that took more than three people to pour and made for an impressive photo opportunity.
1920s themed dancers also worked the room, while a media wall adorned with iconic red roses and a burlesque style dancer in a giant martini glass, reminiscent of the iconic Dita Von Teese, brought this era to life. The event also had elements of the ‘Go Grand, Go Luxe’ tagline smattered through the venue and embedded into the digital media wall, as well as a giant Christmas tree and larger than life presents.
ghd Head of Marketing Karen Cox hit the stage to express her excitement at having a full room of guests experience a very special time of year, ahead of the chase before their collection sells out. With only 25 people at their Christmas party in 2021 thanks to COVID and the difficulty of planning such a large event, this was the perfect opportunity to go large with the brand’s most popular collection of not only the season, but the year.
The Grand-Luxe collection is designed to exude 1920s opulence and Art Deco charm, in both the tools’ lavish champagne gold colour palette and the rich accessory style. Six sets are available including the ghd deluxe gift set that contains the ghd platinum +® and ghd helios®, as well as the, ghd platinum +®, ghd gold®, ghd helios®, ghd glide® and the ghd style gift set. These gift sets are accompanied by complementary red velvet accessories for a truly decadent styling option.
Christmas just got a little more luxe thanks to ghd.
For more information visit www.ghdhair.com/au
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