ghd continue to merge their iconic innovations with stylistic trends, this time capturing the festival spirit that is so 2019, with kaleidoscopic hues and plenty of shine in the all-new ghd Festival collection.
With music festivals like Coachella leading the way, the carnival spirit and inimitable energy of festivals is real on both a global and local stage (pardon the pun), as defined by headline acts, face paint, glitter, braids and bright hair hues, as well as always iconic ripped denim. The festival aesthetic is a particular mood, and ghd have encapsulated that in the Festival collection of newly and appropriately designed ghd tools.
The collection, launched as of April 1 2019, is headlined by the ghd platinum+ styler, which uses innovative predictive technology to cater to the user’s individual hair needs, such as the thickness of the hair and the speed at which the user is styling. It allows for 70 per cent stronger hair, 20 per cent more shine, double the colour integrity and the brand’s fastest ever heat up time.
The next tool brings you to the smooth and sleek realm, in the form of the renowned ghd gold styler, with a definitively un-gold makeover. The tool features dual-zone technology for premium styling and top-tier, modern results, adding some extra edge to festival styles.
Lastly, the collection offers the ghd air hairdryer, fitted with a professional strength motor and advanced ionic technology for fast drying and styling, frizz reduction and precision hair looks.
These beloved tools and their packages have been dusted in bold rainbow hues, soft and dreamy pastel tones, metallic sheens and bright, multi-coloured accents to adopt the festival spirit entirely. Now that festival season is basically a year-long affair, celebrate the phenomenon of our generation with the ghd tools aesthetically styled to take centre stage, with the technology to keep ever trending #festival hair on point.
For more information visit www.ghdhair.com/au
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