ghd have launched their premier 2018 tool, the luxe ghd Gold styler, and with it, an enticing brand of education that will probably be coming to your city very soon. The Golden Experience Education Show tour kicked off in Sydney this week to a full house and will host a series of leading ‘brand warriors’ who will deliver top-tier, styling-based education across the country.

Mary Alamine with models

Brand warriors include Brodie-Lee Stubbins (Brisbane, Gold Coast, Toowoomba), Brad Lepper (Auckland and Christchurch), Mary Alamine (Sydney, Wollongong), Uros Mikic (Hobart, Adelaide), Hermiz Daniels (Melbourne) and Pauline McCabe (Perth). They will lead the education in these locations while being supported by the ghd education team.

The education sessions put the agenda in the hands of these savvy brand warriors, who act as advocates for ghd, and showcase the ghd gold styler by using it to create bold hair looks. In-salon looks and more creative styles are both covered in the session, while a social media element centered on how to achieve that ideal Insta-shot with lighting, hashtags, and optimal posting times, will also be taught.

“I have always been obsessed with the ghd tools since I was an apprentice. I remember spending my whole pay on the very first Breast Cancer limited edition Pink Styler when it came out and I didn’t have any money for food for the rest of the week! Was it worth it? Heck yeah!” new brand warrior Mary Alamine enthused. “I joined ghd because I’m so passionate about the brand and believe in it, but it’s also the team that you get to work with that make it so much fun. It’s more than just being part of a team, I’m part of a family.”

Mary started the education series off in supreme style, using the ghd styler to create four different techniques with four unique looks and models.

“I am absolutely loving the ghd gold styler,” she shared. “It’s so much smoother and sleeker on the hair. I find it’s super easy to curl and gives longer lasting results. What I noticed immediately was how well it glides through the hair and the incredible shine. I’ve really enjoyed using it in the salon and hearing all the positive feedback from clients.”

Dates span through February and March at major cities and country towns, covering the whole country in proverbial gold and spreading luxe styling education to every corner of Oceana. Catch it while you can.

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