Gathering at an editorial haven in the centre of Bondi Beach, the ghd Style Squad packed into a pink hued house of epic proportions, to learn under industry icon Natalie Anne. The Style Squad initiative selects a new generation of Digital Disruptors, as led by ghd’s Senior Educator Chris Halteh, representing national talent Australia and New Zealand-wide. This first ever Style Squad oasis elevated their skills with editorial teachings of every kind.
“We’ve been talking about how we want to encourage new artists and pave the way for them to better their careers, whether they just choose to be brand ambassadors, or to do more Fashion Week, styling or content creation,” Natalie Anne said.
“Today’s mentorship day is more about really getting to know every single girl and helping them find their direction in the industry. It’s really been one of those days where we’re all just jammed in and working together. I think the girls are learning from each other, because it’s quite an open discussion, almost like roundtable style education, which is rare.”
The Style Squad members were surveyed on what they wanted to learn, and then topics were chosen that ranged from sustainability, to volume and extensions, manipulating shape in the hair and more. The education was also built into an online platform with long form education, and the content will continue to generate Instagram tutorials and content for the Style Squad to use. The agenda spoke to the level of talent and skill of the Squad members, and what will continue to propel their careers.
“For the Style Squad we really want to tap into the next generation of talent and who is going to be the future leaders of our industry,” said ghd ANZ national education manager Jordan Thomas. “In a world where we’re consuming media at a rate that we’ve never had before, content creation is really key. That’s how we selected the team, through a content creation competition. Then that really feeds into today’s mentorship with Nat, as she’s a content queen herself, so who better to lead?”
Here’s what the Style Squad said:
Jessica Wooley, Jessica Amanda Hair, WA
“Today has been amazing for me! I want to get better at my content creation, so this has been really helpful. I love everything about ghd but mainly the science behind the tools.”
Izabella Hobbs, Sarah Jade Hair, NSW
“Today I’ve learned so much about how to create big volume on hair that is naturally super fine, how to make it look Instagram worthy and how to get your model to pose and the angles to make the hair look bigger. I love ghd because it’s my first choice, it gives me the exact result that I’m wanting to achieve every time.”
Chantelle Spurling, Chantelle Maree Hair, QLD
“What I love best about ghd is that they’re leaders in heat styling and I can’t live without their products. I feel like all of their products are really versatile and there’s a lot that you can create with anything within their range. Today I’ve learned how to elevate my styling and how to take little bits and pieces to really help enhance and show on trend styling at the moment.”
Amanda Magistro, Salon Alm, WA
“It’s been an amazing experience to work alongside Natalie Anne with ghd. Not only is it such an inspirational company, but the opportunities they present is something that I’m really looking forward to.”
Hannah-Rose Daniels, Pony Professional, AKL
“Today we learned so much about styling and how to create really big, voluminous hair on fine hair, as well as different curls for different textures. ghd is the best tool for healthy hair as well, which I love.”
Isabella D’Costa, Jessica Amanda Hair, WA
“I have already learned so much. I feel like I now can use what we’ve learned today to finesse hair how I want to for the perfect end product. I love the ghd products such as the Platinum+ and the technology behind it, how well it works with the hair and how it benefits the hair.”
Cassandra Knez, Cassi Capelli Salon, VIC
“We’ve been learning a lot of content from Natalie and specifically different curl patterns, volume shapes and extensions. I love ghd because they really innovate with their technology. I don’t think there’s another brand out there doing what they’re doing.”
For more information visit www.ghdhair.com/au
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