Breast Cancer is something that affects too many Australians and people worldwide, with an estimate of almost 20,000 new diagnoses of the disease in 2019, and the most commonly diagnosed cancer in Australia this year. Glide Hair Tools are doing their part to rally the hairdressing industry in support of awareness, preventing and help against breast cancer, with their pink De-Know shower brush tying into their #checkyourbreasts campaign.
The campaign will run throughout September and October in conjunction with Breast Cancer Awareness month in October. The process was supported by the National Breast Cancer Foundation (NBCF).
The De-Know shower brush has been designed with every aspect concerning its suitability for salon retail and to raise genuine awareness. The design showcases artwork that says ‘Check Your Breasts’, while the sleek packaging includes subtle text education on breast cancer statistics. The brush has been kept compact for the retail shelf, but offers an appealing design to catch clients’ eyes.
In advance of the campaign, the initiative has received impressive initial support from industry wholesalers in Australia and those in New Zealand, with pre-sale orders exceeding expectations. Proceeds of $2.50 from the sale of each brush will be going directly to the National Breast Cancer Foundation of Australia and National Breast Cancer Foundation of New Zealand, for those sales supported by New Zealand wholesalers.
Salons can contact their nearest wholesaler now to buy twelve products and get two for free. Jump on board with this amazing initiative.
For more information visit www.glidehairtools.com.au
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