International hair giant Goldwell has once again worked with some of the world’s most prolific colour experts to introduce their 2022 Colour of the Year. Drumroll please… say hello to BUBBLEGUM!
The shade of 2022 is a retro-futuristic pink colour that playfully wafts between vibrant, hot pink and classic pastels, becoming a fun colour option seeped in charming tonal dualities and suited to a diverse clientele.
“We can see that optimism will be a key trend for 2022 and BUBBLEGUM is the perfect emblem for it,” said Jane Boddy, Goldwell Global Color Expert. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a colour that is versatile but measured.”
The pink based tone goes beyond femininity, evoking a shift in attitudes in fashion, beauty and lifestyle that has seen pink become a modern favourite across the board.
“This playful, inclusive colour represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their colour formulas,” said John Moroney, Global Creative Director for Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of BUBBLEGUM will infuse the look with a head-turning dramatic effect like no other.”
Part 2022, part perfectly 60s, hop on the BUBBLEGUM bandwagon and never look back.
For more information visit www.goldwell.com
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