2023 is going to be a bold year in colour as Goldwell have named their 2023 hue as CHERRY POP, following 2022’s BUBBLEGUM hue. The brand once again collaborated with global trend agencies and colour trend experts to introduce the hue, with international hair legend and Goldwell Global Ambassador Angelo Seminara leading the colour creation. The resulting colour is a dynamic, digital-ready and passionate shade, mirroring the deep, rich, fiery qualities of PANTONE’s 2023 colour, Viva Magenta, in what is clearly a trending colour family.
“I was truly honoured to create Cherry Pop as Goldwell’s Color of the Year 2023. Reds have always been synonymous with Goldwell and this particular shade is full of exciting possibilities in hair colour. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th Anniversary,” Angelo said.
CHERRY POP is defined by its bold, exciting red style, with a cool pink shock to create the seductive cherry tone. The vibrant hue is most intense on pre-lightened or the lightest blonde tones, and gives a rich, warm cherry tone to dark blondes and brunettes.
“The vibrancy of CHERRY POP creates a visual vibration that ignites and excites the senses,” said Jane Boddy, Global Color Expert. “No colour can compete with red for its powerful mood enhancing qualities. The primal strength of CHERRY POP is grounding and reinforces our connection to humanity. The colour simultaneously emanates a transcendental power that lures us to a fantastical world.”
“The potential to create fun, glamour and fantasy in both digital and physical spaces is essential to 2023,” Jane added. “The dynamism of CHERRY POP encourages play with proportions and tactile experimentation that stretches the imagination and encourages creativity like never before.”
The brand has already unveiled the power of this transformative hue, transforming singer and actress Dove Cameron from a dark brown brunette to this vibrant red shade, as created by celebrity hair stylist Jacob Rozenberg.
Get the CHERRY POP look below:
- For a change this big, Jacob needed a lightener that would be gentle on hair, making Goldwell’s SilkLift Zero Ammonia Lightener the perfect option.
- After testing a small section to confirm the formulas were a good match, he sectioned the hair into four areas and began decolourising the hair starting with the mid-sections before working on the roots and finally, the ends to avoid overprocessing damaged areas.
- Using a blend of Goldwell Topchic, Colorance and Pure Pigments, he created a deep, blue-red colour that perfectly complements Dove’s complexion while embodying Goldwell’s 2023 Color of the Year: CHERRY POP.
- Following the colour, he treated the hair with Goldwell Dualsenses Color Extra Rich 60 Second Treatment to add in more moisture to keep the hair looking rich.
- Because red can fade quicker than other colour, Jacob suggested maintaining the shade with Goldwell’s Dualsenses Color Revive Color Depositing Conditioner in Cool Red.
For more information visit www.goldwell.com.au
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