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Goldwell Style Bazaar Bloom 2018

As an annual highlight, Bazaar in Bloom was back for 2018, showing off couture fashion for a charitable cause, with Goldwell once again at the hair helm. The formal event took place at the Ivy Ballroom in support of the Royal Hospital for Women’s Foundation & Perinatal Mental Health division, delighting audience members with alluring fashion and hair fashion moments.

The couture runway show presented gowns from 28 of Australia’s best designers including Camilla and Marc, Alex Perry, Dion Lee, Romance was Born, Bianca Spender and Carla Zampatti. The spring show is suitably set against a floral backdrop curated by Hermetica Flowers.

“This year’s gowns are either bold block colours, playing with fabric or elegant ethereal designs,” shared hair director Daren Borthwick, who was joined backstage by lead Goldwell stylist John Pulitano. “Our complementary first hair look is a contradiction of sleek, wet look plaits with a feminine wave around the face while the second look embodies female elegance of polished texturised hair.”

“Bazaar in Bloom celebrates spring and fertility and femininity in all of its forms,” added Harper’s BAZAAR editor Eugenie Kelly. “This year the gowns and hair play on texture and different interpretations of female strength. We are thrilled to partner with Goldwell for the 3rd year running.”

Essential in the tool kit was the brand’s Creative Texture Powerful Acrylic Gel for the plaits, while the feminine texture of the show was achieved with Kerasilk Texturizing Finish Spray and Kerasilk Fixing Effect Hair Spray.

“Goldwell’s formulations are at the cutting edge of hair technology, leaving hair workable without a tacky build up. I especially like to layer a range of styling products to create movable texture,” John said. “My favourites are Kerasilk Reconstruct Regenerating Volume Blow Dry Spray and Stylesign Ultra Volume Double Boost.”

What could be better than editorially inspiring hair, the aura of spring and couture for a cause?

For more information visit www.goldwell.com.au

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