Hair Expo Australia is just a few months away, and dynamic announcements permeate the countdown to the annual highlight event. The event has now named the professional brands that will act as its major partners, in a new multi-brand sponsorship deal. Australian scissor brand Excellent Edges, heat-styling brand Hot Tools, and haircare and colour brand Original & Mineral (O&M) are special partners this year.

“We’re elated to be joining up with such amazing brands for Hair Expo and the Hair Expo Awards this year,” said Cory Watson, Event Director for Hair Expo Australia. “Having these prestigious professional brands aligning with us in 2019 is a powerful statement on the value of Hair Expo and the awards to the Australian and New Zealand industry and the unique platform that we can provide brands for exposure to the right audience.”

Excellent Edges will act as the brand’s official scissor partner, while Hot Tools, now distributed in Australia by Rogue Beauty will be the styling tool partner. Original & Mineral (O&M) is the official Colour partner for Hair Expo and the Hair Expo Awards in 2019.

“Hair Expo has played such a significant role in the branding and success of Excellent Edges over the years, so it is incredibly exciting to have the opportunity to sponsor Australia’s premier hair event for 2019,” said Pete Walstab, owner of Excellent Edges.

“The Hot Tools brand has been firmly on our radar since we established Rogue Beauty in 2014, having led the way in innovative design for heat styling tools in the USA for the past 25 years. We are thrilled to be working with Hair Expo as the official styling tool partner as part of the brand’s 2019 Australian launch, where we plan to showcase a special selection of the multi award-winning Hot Tools products,” added Jared Fisher, managing director of Rogue Beauty.

“We are thrilled for O&M to be the official colour sponsor for Hair Expo 2019, O&M was born in a hair salon in Australia and hairdressers are at the heart of the brand,” said Jose Bryce Smith, founder of O&M. “Our O&M tribe is growing around the world; this is a very exciting time and we are very happy to be part of Hair Expo and celebrating hairdressers.”

Exclusive awards and event sponsorship opportunities are still available for interested brands that are looking for focused exposure to a professional hairdressing audience, with inquiries to be directed to Rosie Mitchell.

June is on the horizon and Hair Expo beckons with innovations, education and networking to become the focal point of your year. Get excited!

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