George Haircare is launching after two years in the making, debuted by founder Lisa Nguyen as built from the expertise of her 20 years as a hairdresser and created as a solution to her health suffering from reactions to other products she has used in salon. Lisa opened Adelaide’s first low-tox, eco-ethical hair salon Enough Studio in 2017, and this haircare range has been generated from a similar ethos.
The range officially launches on October 5 with its first product being a mask titled Better Hair Days, starting a line of effective, multi-tasking products for all hair types that care for both the client and the environment.
“My business Enough Studio and new brand, George, are twin souls in that they share similar origin stories and missions,” Lisa said. “Both were born after years of suffering from dermatitis through exposure to soaps and chemicals in my work as a hairdresser. Being the owner and director of Enough Studio has intensified my wanting to ensure the products stocked and used in the studio are the safest and most effective for both my clients and its life beyond the studio – the environment.”
Lisa trialled the product to test its workability and effectiveness, testing the products for women aged 18 to 50 with different hair types and concerns. The tests saw 98 per cent of women garner instant hair results on the first day, from hydration to softness, shine and elasticity.
The Better Hair Days hair mask was built to smooth, hydrate, soften and repair the hair with less product and in less time. It can be used in place of conditioner, and it can double as an intensive treatment. The tool is rich in antioxidants, amino acids and replenishing oils and butters to restore and nourish the hair’s natural gloss and improve overall hair health. The product is made in Australia and formulated with high quality, natural and cruelty-free Australian sourced ingredients, and is PETA-certified vegan.
“I was really focused on creating a super clean formula that actually delivers, through a reliable and simplified range of staples for all hair types and concerns starting with a hair mask,” Lisa said. “George was made to help you spend less time doing your hair and more time doing what you want to do, because hair should be fun, not a routine you avoid. We are on a mission to make haircare fun again.”
The product range will have eco-friendly packaging in line with its values, and the Better Hair Days hair mask tube packaging is made from sugarcane plastic and renewable resources. The brand is also proud to be a 1% Planet member, donating 1 per cent of their sales to environmental causes.
To celebrate the launch, the brand has partnered with Cloud 9 on an Instagram competition that will gift a feel-good hair essentials pack valued at $500, via their Instagram profile at @george.haircare and live until October 5.
The products will be available online and at Enough Studio. Welcome these new innovations to the haircare market!
For more information visit www.georgehaircare.com
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