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Hairhouse Warehouse Re-Brands

Hairhouse Warehouse has unveiled an important new brand identity, re-branding into Hairhouse in a new era that will roll out throughout 2019. The re-brand is built on Hairhouse’s continued commitment to stellar and personal service, which elevates professional brands and inspires the industry.

“Hairhouse is an authentic, heritage brand and true pioneer of our industry,” said Steve Terry, Executive General Manager. “It was founded with a passion and energy to drive change. This philosophy and approach still continues to this day. Our new identity puts us on the forefront of meeting ever-changing customer demands with a future focused service-driven approach.”

“We are proud and excited to launch the new Hairhouse,” added Joseph Lattouf, Co-Founder. “We’re on a path of continual evolution to ensure we remain current, continue to drive change and maintain our position as a market leader in this amazing industry.”

The re-branding will see the addition of new brands to the Hairhouse portfolio, as well as store redevelopments as well as the adoption of an enhanced omni-channel strategy that seamlessly connects in-store, in-salon and digital environments. The brand will introduce new store concepts in key locations over the next 18 months, with an experimental store design that includes a modern, monochromatic palette with additional navigation, digital signage and enhanced lighting for a premium in-store experience. The brand’s unique retail and salon experience has changed the face of the industry since its launch in 1992, and this continues that revolutionary path.

Hairhouse boasts over 125 locations and is the largest employer of qualified hairdressers in Australia, as a multi-award winning franchisor that is 100 per cent Australian-owned. Locations in Victoria, Queensland and New South Wales will be some of the first to experience this all-new branding as Hairhouse catapults into a new dynamic era and continues to build on an incomparable industry legacy,

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