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How Vision Blonde Achieved Success as a Blonde Only Salon

If there’s any business that can advise you on catering to your niche skill sets extremely well, with other important business tips thrown in, it’s Vision Blonde, a Melbourne blonde-only salon that has gone from strength to strength since its 2016 launch.

Driven by owner and founder Lauren Robertson, the stylish, fresh and modern salon continues to grow its two most important figures – social media followers and actual clients – with a specialised vision, quality service and creative collaboration.

“I believe our rapid growth is due to filling a gap in the market,” Lauren said. “We opened something completely new that Melbourne hadn’t seen, and over the last two years have really worked on growing the brand with the right staff and best available products.”

“100 per cent of our marketing has executed across Facebook and Instagram and really helped to forge the niche brand identity that is Vision Blonde,” she continued. “For this we have welcomed a dream clientele in dedicated colour clients seeking the best in services, treatment and ongoing care.”

The salon has become a go-to for colour transformations, supporting colour work with Olaplex and using Wella Professionals colour for hues and services ranging from to babylights to balayage, all-over platinum, rose gold and magenta. The salon also specialises in extensions, another specific and niche skill they have mastered, and boasts stellar results with every finish, from colour to cut and style as well.

“We specialise in very clean and creamy blondes, but also have some really talented balayage colourists … I have people that work for us from Canberra, Brisbane and even Texas,” Lauren said. “So we’re lucky to offer clients a wealth of experience and techniques from around the world.”

The salon continues to work with influencers and everyday blonde (and wannabe blonde) Aussies to continue their domination. Hats off to this blonde ambition.

For more information visit www.visionblonde.com.au

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