Renowned hairdresser and celebrity hairstylist Wendy Iles hosted media in Sydney to reflect on her leading haircare brand and offer a sneak peek at a new product. Wendy is known for her expertise in creating glamorous and luxurious hair looks. She has worked with numerous celebrities, models and industry professionals, and her work has been featured in top fashion magazines and on red carpets worldwide.
Wendy is particularly recognised for her skill in creating flawless, shiny and healthy-looking hair and has developed a reputation for her signature Iles Formula, a high-performance haircare line that aims to transform and nourish hair, delivering exceptional results.
Sydney media and influencers were hosted by Rogue Beauty and Wendy at a beautiful luxe dinner at Sydney’s La Porte Space. Having trained at the prestigious Jacques Dessange salon in Paris, Wendy discussed her career progression and how she honed her craft and developed a keen eye for detail. Her work reflects a focus on precision and elegance, as she creates hairstyles that are both classic and modern, often incorporating elements of sophistication and timeless beauty.
Having spent her career collaborating with renowned photographers, fashion designers and creative teams on editorial shoots, fashion shows, and advertising campaigns; Wendy kindly gifted guests her book, ‘A selection from the Archive of Celebrity Hairstylist Wendy Iles‘. Her work has graced the pages of prominent fashion publications such as Vogue, Harper’s BAZAAR and Vanity Fair. Additionally, she has styled hair for major events like the Cannes Film Festival and the Academy Awards, and readers can capture a look inside at some of her most memorable images.
Wendy spoke with guests about her extensive knowledge and experience in the beauty industry, and how she developed Iles Formula. The three core products include the Iles Formula Haute Performance Shampoo, the Iles Formula Haute Performance Conditioner, and the Iles Formula Haute Performance Finishing Serum. These products are formulated with a blend of high-quality, natural ingredients that work synergistically to repair, strengthen and protect the hair.
The newest addition to the high-end haircare brand is the Scalp + Hair Rejuvenating Booster, a powerful leave-in treatment featuring Procapil, which aids in reducing the signs of hair loss and boosts the growth of thicker plus stronger hair. The formula promotes anchoring of the hair follicle by strengthening its structure plus metabolism while increasing blood circulation within the scalp. Together, the ingredients increase the production of amino acids essential for keratin production to boost regrowth and hair quality. Wasabi extract stimulates the dermal papilla cells to better develop hair follicles. Tomato and apple extract aids cells’ rejuvenation plus reduces ageing of the scalp and hair.
Yet to launch in Australia, Wendy graciously filled a suitcase with the new Scalp + Hair Rejuvenating Booster to gift everyone at the event with their own to take home and test for themselves. Wendy demonstrated the power of her formula on a model to demonstrate how shiny and healthy the hair looked after one cleanse and style with the formula.
After the demonstration and education session from Wendy, guests eased into a candle-lit dinner and conversation around the table with Wendy and Rogue Beauty.
Iles Formula products are developed with a focus on performance, efficacy and luxury. The brand is dedicated to providing salon-quality results and is trusted by hairdressers, celebrities, and beauty enthusiasts worldwide. Stay tuned for the latest innovation and Australian launch of Iles Formula Scalp + Hair Rejuvenating Booster.
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