Welcome G.O.A.T. 23! Intercoiffure Australia is launching the third iteration of its annual G.O.A.T. Instagram competition, directed at Intercoiffure Australia apprentices, while also debuting a new category open to all apprentices, including non-members. The new Open category will invite entrants to complete a ‘makeover transformation’.
“The G.O.A.T. apprentice competition has worked incredibly well over the past two years and reached many non-members through Instagram, so this year we’ve opened it up to provide all hairdressing apprentices an exciting opportunity to participate in the Instagram competition, designed just for them,” Intercoiffure Australia Artistic Director, Terrina Brown, said.
The competition will open on Monday, March 13 via a guide on Instagram, and open three categories – First-Year Styling for member salons, Second and Third-Year Cut And Colour for member salons and the new Open category for all apprentices in member and non-member salons.
Entry requirements dictate that entry videos must be shot in-salon during the entry period from Monday 13 March and Friday 14 April and be a maximum of 30 seconds in duration. Music and editing are permitted but no special effects or text is allowed. The entries must then be posted directly to Instagram under the relevant hashtags.
Education prizes for the winners will be provided by L’Oréal Professionnel. Winners in all categories will receive a complimentary place in the exclusive L’Oréal Professionnel Styling Artistry day session, held in the winner’s home state, or a place in the L’Oréal Professionnel Colour 1.0 day session, held in the winner’s home state, in the case of unavailability. For the Open and Second and Third-Year categories, the more senior L’Oréal Professionnel Colour 2.0 day session may be chosen instead, in consultation with the L’Oréal Professionnel education team. The winners of these categories will also receive a L’Oréal Professionnel Steampod 3.0 premium styling tool and all winners will receive trophies and flowers.
The judging panel will consist of prominent hairdressers from L’Oréal Professionnel Australia, Intercoiffure Guillaume Fondation Paris, Intercoiffure Mondial, Intercoiffure Oceania selected members and Australian and New Zealand Hairdressers of the Year.
Good luck and start your entries!
For more information visit www.intercoiffure.com.au
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